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AIR FRANCE X CLARK

Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years,  showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.

Advertiser

Air France

Objectives

Air France wishes to associate its branding to gastronomy, culinary art and tableware.

Target

25 and over

Influencers

13 Canadian Influencers : Food, Lifestyle, Sport

Strategy

We gave public figures a gastronomic experience with 2 stopovers: 1. Stopover 1 (Air France Business Lunch) An Air France flight attendant serves the influencers a business lunch and also hands them a boarding pass to claim a second gastronomic trip. 2. Stopover 2 (Gourmet dinner) Influencers discover an Air France Good Table, including a menu prepared by a European (France, Portugal) or Asian (Vietnam) chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary marvels.

IMPRESSIONS

ENTRIES

ENGAGEMENT RATE

RADIO PRESENCE ON

RYTHME FM

Influencers :

Cynthia Marcotte @cynthia.marcotte.dtp

Mylène Bourque @mylenebourque

Emilie Gaillet @emilie_murmure

Valérie Chouinard @lakinesiologue

Andréanne @authentiqueandreanne

Kimia @kito.green

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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