AIR FRANCE X CLARK

Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years,  showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.

IGA

Advertiser

Air France wishes to associate its branding to gastronomy, culinary art and tableware.

Objectives

25 and over

Target

13 Canadian Influencers: Food, Lifestyle, Sport

Influencers

Strategy

We gave public figures a gastronomic experience with 2 stopovers:

1. Stopover

1 (Air France Business Lunch) An Air France flight attendant serves the influencers a business lunch and also hands them a boarding pass to claim a second gastronomic trip.

2. Stopover

2 (Gourmet dinner) Influencers discover an Air France Good Table, including a menu prepared by a European (France, Portugal) or Asian (Vietnam) chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary marvels.

Influencers

Cynthia Marcotte @cynthia.marcotte.dtp
Mylène Bourque @mylenebourque
Emilie Gaillet @emilie_murmure
Valérie Chouinard @lakinesiologue
Andréanne @authentiqueandreanne
Kimia @kito.green

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, France

+33 (0)7 67 51 90 38