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A&W X CLARK

Following the launch of a vegetable ball in A&W restaurants last summer, the hamburger restaurant chain decided to work with Clark Influence to partner with talents in Quebec to promote the tasty and juicy Burger Beyond Meat.

Advertiser

A&W

Objectives

Promote the Burger Beyond Meat 

and generate conversations around the 100% plant-based ball

Target

15 - 30 years

Influencers

influencers

Strategy

In order to generate as many engagements as possible, we asked the talents to create a mini-series of Instagram video stories, while using the application's new features (survey, questions, etc.)

to allow the different audiences to interact with the A&W brand content. That's how Florence introduced her father, a meat lover, to the Burger Beyond Meat (vegetable ball).  2 Filles Ordinaires had a blind tasting to try to distinguish the Classic Burger from

the Beyond Meat Burger (without meat).

PEOPLE REACH

VIEWS ON IG STORIES

OF ENGAGEMENT RATE

TOTAL IMPRESSIONS

Influencers :

Florence Lavoie @florennce99

Jemceee @jemceee

Sansdrick Lavoie @sansdricklavoie

Marianne & Gabrielle @2epeau 

Chrystine & Vanessa @2fillesordinaires

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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