BABYBEL X CLARK
Laughing to better cope with illness is the credo of the partnership between Babybel® and Le Rire Médecin. Since 2012, the collaboration has been based on humour and solidarity, offering children moments of joy and entertainment.
Advertiser
Babybel
Objectives
Develop awareness of Babybel's commitment to Rire Médecin. Increase the number of QR Code flashes, redirections to ribambel.com and the number of euros donated to Le Rire Médecin. Increase sales (cellos with QR Code Le Rire Médecin).
Target
25 - 54 years
Influencers
6 French mom influencers
Strategy
What better reminder of the world of clowns sent to hospitals over Christmas? Babybel wax. This was the creative strategy : each mother used the wax to arouse the interest of her audience and to publicize Babybel's initiative with Le Rire Médecin. The mothers made video stories where they explained in detail the mechanics of the QR Code to be flashed so that Babybel would automatically donate 1EUR to the association Le Rire Médecin.
+5000
PEOPLE SEDUCED BY THE INITIATIVE WHO SAY THEY WANT TO MAKE A DONATION
+ 800K
OF TOTAL IMPRESSIONS
25%
OF ENGAGEMENT RATE
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Influencers
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Lorylyn @lorylyn79
Adeline @a.delyn
Tata Carine @la_vie_de_tata_carine
Céline @celine__be
Sabine et Mona @sabine_et_mona
Aurélie @zozo_mum