Influencer Marketing
Well-Being
How to create a successful influencer campaign and generate sales of your wellness and sports products?
Our expertise
Whether it's for dermatological products, incense for better sleep, meditation guides or the best equipment for your next jog, taking care of yourself also means listening to recommendations from your favourite content creator.
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Today, you need a fine mastery of influence to integrate yourself into your consumers’ routines. That's why we work with a wide range of reliable and legitimate creators to magnify the added value of your products.
Influencer Marketing
In Canada, France, or elsewhere, we create exclusive links between the influencer, their community and their brand. Any creator knows how to make a product their own, identify its added value and apply it through engaging formats to stimulate their community’s interest. At Clark,
we try to imagine creative and unique concepts that influencers can make their own in order to optimize the memorization of the brand and the product.
What we can do for you:
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Writing strategy and design
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Identification of influencers
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Writing
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Distribution and channel strategy
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Amplification
Product testing
Faced with an increasingly demanding consumer,
the proof of the effectiveness of a product is fundamental. Product testing videos are a must in the world of influence: they represent a perfect excuse for the influencer to tap into their expertise in order to guide their community in their consumption choices. However, here at Clark, we make sure that the use of the product is not only spontaneous; but that it also integrates the creator’s daily life in a more durable way.
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What we can do for you:
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Short and long video formats
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Advice and tips from influencers
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Video strategy on TikTok, Reels and YouTube
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Free gifting and sending
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Experiential reports
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Connecting with brand experts
Commerce and e-commerce strategy
On the other hand, online shopping is constantly jostling with retail.
In either case, influence plays a key role in the conversion of its community: either by reducing the number of clicks as much as possible thanks to the functionalities induced by its preferred networks, or by creating incentive mechanisms that encourage
the consumer to go to the store.
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What we can do for you:
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Promo Codes
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Link Stickers
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Instagram shopping
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Embedded links
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Drive-to-store strategy
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Analytical reports
Event strategy
In the collective imagination, well-being and sports are associated with a strong sensory and thematic universe. A singular brand experience carried ou in person leaves an immutable memory for the influencers and communities involved, while creating a strong resonance around your brand’s highlights, in and outside the fields of influence.
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What we can do for you:
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Invitations to journalists
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Digital resonance
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Video recordings
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Invitations to influencers
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Immersive and sensory concepts
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Interactivity
