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Influencer Marketing for Baby Boomers
Exploring the untapped potential of influencer marketing amongst the baby boomer market When you think of influencer marketing, the first audience that probably comes to mind is millennials; this group of young adults who consume, shop, interact and some would even say live online. While it may be tempting to assume that millennials are the only group of consumers who can be reached through social media marketing, that idea would hardly be true. While millennials do represent