INFLUENCER MARKETING CAMPAIGN
CATTIER X CLARK INFLUENCE

Le Brut Premier Crut

Clark Influence was tasked with showcasing the Cattier brand along with its identity, expertise and most importantly its flagship product, the Brut Premier Cru, to an audience in the United Kingdom and the United States.

ANNOUNCER

Cattier

OBJECTIVES

To re-position the brand and build brand awareness in the US after 10 years of absence while supporting the brand's launch in the UK and establishing Cattier as a premium champagne brand.

TARGET

Women and men, ages 25 and over, who are passionate about or interested in wine, alcohol, sommeliers or other subjects in the same realm.

INFLUENCERS

8 influencers passionate about the world of wine and spirits.

STRATEGY

To each their own, there are so many ways to enjoy champagne!
In the context of this campaign, influencers highlighted their experience sampling and discovering Cattier champagne while using the hashtag

#MyCattierTime.

STORY CONTENT

Through three sets of stories, the content creators introduced Cattier and its characteristics while sharing their tastiest moments. They mentioned the brand in every story and generated traffic to the Cattier website via redirect link.

CAROUSELS AND CUSTOM REELS

Content creators showcased the tasting of Brut Premier Cru in creative ways utilizing Instagram's carousel and reel formats.

MEDIA AMPLIFICATION

The campaign was rounded off with media amplification on in-feed content aimed at reaching a highly targeted audience. This amplification was carried out across target markets in the UK and the US.