IGA X CLARK INFLUENCE
In 2017, IGA opened the largest organic vegetable garden on a supermarket roof and launched the brand "Frais du Toit" : fruits and vegetables certified organic by Ecocert Canada and directly sold in grocery stores.
Advertiser
IGA
Objectives
Give digital resonance to the IGA Rooftop Party. Promote IGA's fresh products from the roof
Target
25 - 45 years old
Influencers
20 food and lifestyle influencers
Strategy
To celebrate its 3rd year of existence, IGA has invited personalities to its green roof to give them a unique experience: a visit to the vegetable garden with Tim Murphy from the Green Line, a dinner with freshly picked ingredients on the roof, all that. in a musical atmosphere created by DJ Abeille Gélinas.
+ 600k
TOTAL IMPRESSIONS
8%
ENGAGEMENT RATE
+100
INSTAGRAM STORIES
+50,000
VIEWS ON STORIES
Influencers
Abeille Gélinas @abeillegelinas
Na'eem Adam @ naeem.adam
La Petite Bette @lapetitebette
Marie-Christine Proulx @mariechristineproulx
Audrey Rivet @audreyrivet
Sarah Babineau @kara_bino
Dinette Magazine @dinettemagazine