KLM X CLARK
The aviation sector is greatly affected by the coronavirus and the impacts are major both in terms of air traffic and the changes generated by new health measures during the customer journey. At the KLM head office, various videos on health measures were been toured to reassure customers. However, these videos are filmed in Amsterdam and demonstrate the general measures without lingering Canadian specificities. This is the reason why KLM called upon Clark Influence.
To answer the many questions of the population Anglo-Canadian, KLM has partnered with the traveler and influencer Andrew Gunadie in order to create an informative campaign and entertaining
Reduce the worries of Canadians and reassure them for their next essential trip.
Andrew Gunadie @gunnarolla
Andrew Gunadie asked his followers to ask him the questions they burned lips regarding
the measures in place at Toronto airport and in KLM flights. From his questions was born
a YouTube video, which chronicled the entire travel experience. at the airport (check-in, security area, boarding as well as lounge, cleaning).
Original content different from what is communicated in KLM's general health measures campaigns, in which KLM employees at the airport intervene of Toronto so that they can put forward certain measures adapted to the new health context. In addition to being available on YouTube, the video was shared on Facebook, Twitter and LinkedIn.
** It should be noted that at no time during this campaign did the various stakeholders encourage the population
to travel. It was set up as a reference for essential travel.