2022 is finally coming to an end! You know what it means… It is time to reflect on your year and plan ahead for what’s to come in 2023. You’ll probably purchase a pretty and overpriced notebook, light a gingerbread-scented candle, and blast loud music on your speakers - “The Final Countdown” could be good music to set the tone. Ok, now you’re ready to start writing your new years’ resolutions while being fully aware that your ambitions to start working out four times a week, eat vegetables, and stop drinking alcohol won’t last until mid-February. Don’t worry, though! You’re not the only one. You are part of the dashing 80% of North Americans abandoning their new year's resolutions by February each year. Statista reports that most abandoned resolutions touch upon exercising more, eating healthier, and losing weight. Honestly, I get it. The last thing you want to do in the midst of the freezing Canadian winter is to go out to exercise, eat greens and lose weight. To give our non-Canadian readers some context, it gets really cold here. Like really. really. cold. And what better way to fight the cold than to gain weight? I mean, it’s basic science. Our mammal friends have been practicing this strategy for centuries in order to survive. Bottom line: be gentle with yourself. You do not owe anything to anyone except yourself.
However, for the 20% of readers who actually plan on taking action in 2023, we have listed our top FREE wellness apps to download and influencers to follow to help you reach your goals. And we’re not only talking about weight loss. Wellness is thought to have 8 dimensions: social, emotional, spiritual, intellectual, physical, environmental, financial, and occupational. So upgrade your smartphone’s storage and let’s get it on, 2023!
1. Take some must-needed time for yourself with the Calm app
Calm specializes in sleep, meditation, and relaxation. In 2022, the app was downloaded more than 4.23 million times across the globe. It offers a series of personalized exercises based on the user’s specific needs and stress sources, as well as the user’s level of experience with meditation. The premium version is free to use for 14 days and unlocks unlimited access to new content posted and updated every week, more than 100+ guided meditations, soothing sleep stories, calming nature sounds, and exclusive music. While the free version provides access to a limited amount of content, it is perfect as an introduction to self-care through meditation. The premium version also offers content for kids! The yearly Calm subscription amounts to CA$76.99.
2. Follow Sacha Welsh (@welsh_wellness) for advice on woman's fertility.
If your 2023 objective is to become a parent, following Sacha will give your precious information, tips, and advice before, during, and after your pregnancy. She gives her 6,000 followers kind and easy-to-understand information related to nutrition, sleep, and daily habits to maximize fertility.
3. The Tasty app makes you want to cook more
Tasty offers access to more than 4,000 recipes, step-by-step guidance, recommendations for the next meal based on time of the day, day of the week, and major holidays, personalized recipes based on dietary constraints (vegetarian, lactose intolerance, gluten-free, etc).
The app also enables the user to find recipes based on what they already have on hand. It has been ranked 4.9/5 by 406,900 users in the Apple Store. The good news is that it is completely free to download and use!
4. Erin (@rawbeautytalks) is the Instagram influencer to fill your feed with positive vibes.
Through a mix of reels, videos, and images of herself, her friends and family, and guests, Erin creates relatable and funny content that touches upon health and wellness. She is a go-to if you are looking to fill your feed with vulnerability, body positivity, and easy tools to cope with anxiety, among other subjects.
5. Yuka helps you make the right shopping choices for your health.
The Yuka app is a must-have. It enables users to access additional product information while shopping for food and cosmetics.
Yuka’s dataset includes product information
on more than 2,5 million food products and 1.5 million cosmetic products. By scanning the product on the app, users are able to access the product’s rating based on a list of criteria analyzed. The food products’ rating is calculated based on nutritional quality, additives, and organic dimensions. The cosmetics products are analyzed based on each ingredient’s risk level on both the health and the environment - endocrine disruptive, carcinogenic, allergenic, irritant, or polluting. The app also recommends healthier product alternatives based on the product category and rating. Yuka’s community reached almost 34 million users and is rated 4.7/5 based on 300,000 reviews.
The Yuka app is completely free to use, but users can subscribe to the premium version and access an offline mode, a search tool, and an option to include food preferences and alerts on allergenic food components. Yuka uses an open pricing strategy, and users can upgrade to the premium version for as little as US$10 per year!
6. The motivation - daily quotes app reminds you to think positively.
Positive reminders are thought to be one of the simplest and most powerful tools for mental growth. By installing the app’s widget on your phone’s home screen, you’ll be sent everyday uplifting and powerful motivational quotes touching upon self-esteem, relationships, and dealing with stress. The app is free to download and use, but offers a premium version that removes ads, unlocks additional themes and categories, and enables the user to search for quotes.
7. Get outside with AllTrails
AllTrails has the largest collection of detailed, hand-curated trail maps across the globe. With more than 300,000 hand-curated trails recorded in their app, users can experience hiking, running, or biking wherever, and filter by length, rating, and difficulty level. Users can record their adventures using the GPS tracker, access stats, and save their favorite trails.
The app is free to download and use, but subscribing to the pro version unlocks the ability to download offline maps, and assign safety contacts who are able to access GPS information during your hikes amongst others. It is rated 4.8/5 by 78,400 users.
8. Workout with the Peloton App
The Peloton app allows users to get access to thousands of classes, expert-level instructors, and curated music in the same place. It basically is an online YMCA, but better. Workouts are designed to fit your goals, mood, fitness level, music taste, and schedule. Classes include strength, boxing, running, cycling, yoga, meditation, stretching, walking, pilates, and barre. Peloton’s community is very strong and engaged in supporting each other through in-app live chats and the ability to work out live with friends. The app is free to use for the first month, and then charges $16.99/month for use. It is ranked 4.9/5 by 59,000 users.
9. Buddy helps you take control of your money.
Buddy is an app that helps you budget and keeps track of all of your expenses. The app is fully customizable and enables you to create budgets, track expenses, and synch your budget page with your roommates or family members. With Buddy, you can clearly and easily see where your money is going. It is ranked 4.7/5 by 3,100 users. The app is free to use, and the premium version unlocks for $4.99/month.
10. Get fit with Beverley Cheng (@beverleycheng)!
Beverley, a former rugby player and now fitness coach, creates workouts that are accessible for everyone, everywhere, at any level. The best news is, it does not require any equipment! You’ll be joining a community of 181,000 engaged followers rooting for each other’s success in achieving their fitness goals in the comment section.
Here you are, all set for 2023!
On the other hand, if you are a brand specializing in the wellness industry and looking to attract individuals with ambitious resolutions, don’t miss the shot and reach out to Clark Influence! Remember, 80% of them will have dropped their resolutions by February 2023… Don’t let them!
Need help designing or executing a campaign related to wellness? Contact us: email@example.com