Why is Copenhagen even warmer in winter ? A look back at a successful campaign.

Copenhagen is an ideal winter destination, and Clark Influence has once again teamed up with Wonderful Copenhagen to demonstrate that the Danish capital retains its charm in every season.

This activation is more than just a peak in visibility : it's part of a long-term strategy. Next winter, as travelers start planning their trips, this content will remain visible in their search results. And when you consider that 84% of users consult a travel influencer's profile before choosing a destination, and that 19% do so regularly, their impact will continue to be felt (Kolsquare)

Why Copenhagen in winter?

What sets Copenhagen apart in winter is the atmosphere that envelops the city. The capital cultivates an incomparable human warmth, where you can meet for a coffee or a glass of mulled wine.

Winter in Copenhagen also means cosy, comforting experiences.

The city offers a multitude of activities to suit all tastes : a sauna session after a dip in the harbor, ice skating in the public squares, moments by the fireside with a good book. There's also a renowned gastronomic scene, from Michelin-starred restaurants to bakeries and markets where you can sample local specialties.

The architecture is enhanced by cultural events such as the Copenhagen Light Festival. It's also a season to take time to explore museums and stroll through designer boutiques.

Finally, visiting Copenhagen in winter offers a more authentic immersion. Less crowded with tourists, the city offers a more intimate and pleasant experience. Accommodation prices are often more affordable, leaving more room for pleasure and discovery.

Two content creators took to the streets of Copenhagen to discover its charm, thanks to a cocooning program that's particularly popular on social networks.

The program immersed them in the city and they didn't get bored. Here are some of their (and our) recommendations :

• Marvel at the famous Manon les Suites hotel and its indoor pool,

• Enjoy saunas and jacuzzis , typical restaurants and experiences like Absalon restaurant, which offers dinner with strangers in a repurposed church

• Take a few sweet breaks in cafés

• Explore museums like the Design Museum

• Visit Rosenborg Castle

With this campaign, Clark Influence and Wonderful Copenhagen prove that winter is not an off-season for tourism, but an opportunity to create unique and memorable experiences.

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Clark Influence, an agency of enthusiasts who know how to help you convey your message on social networks

Our teams are constantly on the lookout for new profiles and trends, in order to design content and strategies tailored to each campaign. We are convinced that a creative strategy and a meticulous selection of creators can have a far more powerful impact than a traditional media campaign.

If you'd like us to come up with creative concepts that reflect your company's image via a turnkey influencer marketing campaign, please contact us at info@clarkinfluence.com. We'd be delighted to send you a quote.