CAMPAIGN

VOYAGE PRIVÉ
X CLARK

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VOYAGE PRIVÉ

CONTEXT

2020 has completely turned our travel, organization and even communication habits upside down. Last-minute planning has become a real motto for many of us. Thanks to an influencer campaign designed by Clark, Voyage Privé, an agency specializing in exclusive sales and special offers, was able to promote its high-end and luxury offers in the most beautiful hotels in the world at reduced prices. .

ADVERTISER

Voyage Privé

GOALS

Trafic et Acquisition

TARGET

25-60 years old Lifestyle and travelers comfortable with organized trips

INFLUENCERS

3 travel and lifestyle influencers,

434 k

reach

475 k

impressions

5500

redirects to site offers

16 %

average view rate

STRATEGY

In a 100% story focused campaign, influencers shared a series of good plans for the end of summer and helped those who had not yet booked their holidays or wanted to go away for a weekend in September. Content creators were asked to convey 3 messages:

   

The quality of Voyage Privé and its partners

Good deals at all times of the year and even at the last minute

An offer currently taking place

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PHASE 02

For a second campaign, one of the influencers took advantage of the Voyage Privé accommodation experience and shared a series of stories mentioning the brand as well as #MerciVoyagePrivé

PHASE 03

A travel influencer shared an unmissable offer with his community via 2 sets of stories, spread over 2 days to remind that the offer was still valid

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Influencers

loversoftheworld  @loversoftheworld

la_poze  @la_poze

maximevelly  @maximevelly