FAMILIPRIX X CLARK

Familiprix is a chain of Quebec pharmacies owned by affiliated pharmacy owners. The company has close to 400 pharmacies located in Quebec and New Brunswick. At the beginning of this year, the chain wanted to emphasize its Travel Health offers and services.

Familiprix

Advertiser

Familiprix wishes to promote its Travel-Health online services and promote its product offerings dedicated to point-of-sale travel.

Objectives

25 - 55 years

Target

8 mothers and travel influencers

Influencers

Strategy


​To promote all of the Travel Health offers and services at Familiprix, this content creation campaign took place in 3 stages:

 

1. The first phase was dedicated to the Travel Health services offered by Familiprix. Influencers were able to speak on the subject of "How to prepare your trip well with Familiprix?".

 

2. The second was dedicated to essential travel products available from Familiprix. Influencers presented their selection of travel products to Familiprix to their community.

 

3. The last phase was dedicated to the contest aimed at earning $ 1,000 in travel credit for Familiprix. The contest was launched by Maman Caféine.

The first phase was dedicated to the Travel Health services offered by Familiprix. Influencers were able to speak on the subject of "How to properly prepare your trip with Familiprix ?. Thus, the website and the Travel-Health section were highlighted through publications introducing their future trip. Services offered by Familiprix such as making online appointments, locating branches and searching by destination could be explained in the content.

The second was dedicated to essential travel products available from Familiprix. Influencers presented their selection of travel products to Familiprix to their community. Thus, various sales partners at Familiprix were also able to benefit from visibility. The content was varied: publication with a suitcase, travel publication and stories in branches.

The last phase was dedicated to the contest aimed at earning $ 1,000 in travel credit for Familiprix. The contest was launched by Maman Caféine. Thanks to the generous prize and the large Quebec community of Maman Caféine, the contest was engaging and registered more than 7,500 participants (Facebook + Instagram). The success of the competition also made it possible to increase the number of subscribers on the Familiprix platforms (approximately +6,550 subscribers on Facebook).

Influencers

Andrée-Anne Blais @aablais
Karolann Robinson @karolannrobinson
Maman Caféine @maman_cafeine
Lucie-Rose @lucierosel
Je suis une maman @jesuisunemaman
Sophie BB Jet Lag @bb_jetlag
Easy Planet Travel @easyplanettravel
Chloé Dumont @chloedumont

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, France

+33 (0)7 67 51 90 38