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familiprix X CLARK

Familiprix is a chain of Quebec pharmacies owned by affiliated pharmacy owners. The company has close to 400 pharmacies located in Quebec and New Brunswick. At the beginning of this year, the chain wanted to emphasize its Travel Health offers and services.

Advertiser

Familiprix

Objectives

Familiprix wishes to promote its online Travel Health services and to promote its range of travel products at the point of sale.

Target

25 to 55 years

Influencers

8 mom and travel influencers

Strategy

In order to promote all of Familiprix's travel health offers and services, this content creation campaign was carried out in three stages: 


1. The first step was dedicated to Familiprix's Travel Health services. The influencers were given the opportunity to speak on the subject of "How to prepare your trip with Familiprix". 


2. The second phase was dedicated to the travel essentials available from Familiprix. The influencers presented to their community their selection of travel essentials from Familiprix.

3. The last step was dedicated to the contest to win $1,000 in travel credit from Familiprix. The contest was launched by Maman Caféine. 

IMPRESSIONS

CONTENT CREATED

VIEWS ON IG STORIES

EFFECTIVE REACH

The first phase was dedicated to the Travel Health Services offered by Familiprix. The influencers were given the opportunity to speak on the subject of "How to prepare your trip with Familiprix". 
Thus, the website and the Travel Health section were highlighted through publications introducing their future trip. 
The services offered by Familiprix such as online appointment booking, branch location and destination search were explained in the content. 


The second was dedicated to the travel essentials available at Familiprix. The influencers presented to their community their selection of travel products shopped at Familiprix. In this way, various partners on sale at Familiprix were also able to benefit from the visibility. The content was varied: publication with a suitcase, travel publication and in-store stories.

The last phase was dedicated to the contest to win $1,000 in travel credit by Familiprix. The contest was launched by Maman Caféine. Thanks to the generous prize and the large Quebec community of Maman Caféine, the contest was engaging and registered more than 7,500 participants (Facebook + Instagram). The success of the contest also helped to increase the number of subscribers on the Familiprix platforms (approximately +6,550 subscribers on Facebook). 

Influencers :

Andrée-Anne Blais @aablais

Karolann Robinson @karolannrobinson

Maman Caféine @maman_cafeine

Lucie-Rose @lucierosel

Je suis une maman @jesuisunemaman

Sophie BB Jet Lag @bb_jetlag

Easy Planet Travel @easyplanettravel

Chloé Dumont @chloedumont

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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