IGA X CLARK INFLUENCE
In 2017, IGA opened the largest organic vegetable garden on a supermarket roof and launched the brand "Frais du Toit" : fruits and vegetables certified organic by Ecocert Canada and directly sold in grocery stores.
For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.
Abeille Gélinas @abeillegelinas
Na'eem Adam @naeem.adam
La Petite Bette @lapetitebette
Marie-Christine Proulx @mariechristineproulx
Audrey Rivet @audreyrivet
Sarah Babineau @kara_bino
Dinette Magazine @dinettemagazine