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IGA X CLARK INFLUENCE

In 2017, IGA opened the largest organic vegetable garden on a supermarket roof

and launched the brand "Frais du Toit" : fruits and vegetables certified organic

by Ecocert Canada and directly sold in grocery stores.

Advertiser

IGA

Objectives

Give a digital resonance to the IGA vegetable rooftop evening

Develop awareness of IGA's fresh roof products

Target

25 - 45 years

Influencers

20 food and lifestyle

influencers from Quebec

Strategy

To celebrate its 3rd year, IGA has invited personalities on its green roof to share a unique experience: a visit of vegetable garden with Tim Murphy from La Ligne Verte, a dinner with fresh ingredients picked on the roof, all this in a musical atmosphere cared by DJ Abeille Gélinas.

TOTAL IMPRESSIONS

INSTAGRAM STORIES

VIEWS IN STORY

ENGAGEMENT RATE

Influencers :

Abeille Gélinas @abeillegelinas

Na'eem Adam @naeem.adams

La Petite Bette @lapetitebette

Marie-Christine Proulx @mariechristineproulx

Audrey Rivet @audreyrivet

Sarah Babineau @kara_bino

Dinette Magazine @dinettemagazine

Jessie Nadeau @jessie.nadeau

PH Cantin @phcantin

Didi Lapi @didilapi

Sansdrick Lavoie @sansdricklavoie

Je suis une Maman @jesuisunemaman

Chic Mom in the City @__stephanie.m__

Josiane Stratis @josianes

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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