FROMAGES D'ICI X CLARK
For the Christmas festivities, Fromages d'ici wanted to be in the spotlight
on the traditional holiday cheese platters. Clark Influence called on seven content creators to create beautiful and creative local cheese platters
in their own way.
Have the consumer verify that
the cheese they buy comes from Quebec so that they can discover products from their region.
Use local cheeses as a reference
for a Christmas cheese platter.
25 - 54 years
7 Quebec food and mom influencers
Everyone has a different way of preparing for their Christmas Eve: some people prepare several weeks in advance and others at the last minute. That's why we decided to work with influencers with different habits, who put forward their own way of preparing their cheese platter for Christmas.
The cheese platters were prepared from Quebec cheeses to help consumers discover the products of their region, but also to encourage them to "check that they are from here". Each influencer published
an Instagram photo with her cheese board but also created a series
of stories to explain her cheese choices and show
that they come from Quebec.
VIEWS IN IG STORIES
OF ENGAGEMENT RATE
OF TOTAL IMPRESSIONS
Charlotte Dussault @charlodussault
Cynthia Marcotte @cynthia.marcotte.dtp
Karolane Rondeau @karolanerondeau
Laurie Coté @lauriedouceur
Melissa Dusty Rose @dusty_rose_blog