FROMAGES D'ICI X CLARK

For the Christmas festivities, Fromages d'ici wanted to be in the spotlight

on the traditional holiday cheese platters. Clark Influence called on seven content creators to create beautiful and creative local cheese platters

in their own way.

Advertiser

Fromages d'ici

Objectives

Have the consumer verify that the cheese they buy comes from Quebec so that they can discover products from their region. Use local cheeses as a reference for a Christmas cheese platter.

Target

25 - 54 years

Influencers

7 Quebec food and mom influencers

Strategy

Everyone has a different way of preparing for their Christmas Eve: some people prepare several weeks in advance and others at the last minute. That's why we decided to work with influencers with different habits, who put forward their own way of preparing their cheese platter for Christmas.The cheese platters were prepared from Quebec cheeses to help consumers discover the products of their region, but also to encourage them to "check that they are from here". Each influencer published an Instagram photo with her cheese board but also created a series of stories to explain her cheese choices and show that they come from Quebec.

Influencers

Annie @sciencefourchette
Charlotte Dussault @charlodussault
Cynthia Marcotte @cynthia.marcotte.dtp
Karolane Rondeau @karolanerondeau
Laurie Coté @lauriedouceur
Melissa Dusty Rose @dusty_rose_blog

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38