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FROMAGES D'ICI X CLARK

For the Christmas festivities, Fromages d'ici wanted to be in the spotlight

on the traditional holiday cheese platters. Clark Influence called on seven content creators to create beautiful and creative local cheese platters

in their own way.

Advertiser

Fromages d'ici

Objectives

Have the consumer verify that

the cheese they buy comes from Quebec so that they can discover products from their region.

Use local cheeses as a reference

for a Christmas cheese platter.

Target

25 - 54 years

Influencers

7 Quebec food and mom influencers

Strategy

Everyone has a different way of preparing for their Christmas Eve: some people prepare several weeks in advance and others at the last minute. That's why we decided to work with influencers with different habits, who put forward their own way of preparing their cheese platter for Christmas.

The cheese platters were prepared from Quebec cheeses to help consumers discover the products of their region, but also to encourage them to "check that they are from here". Each influencer published

an Instagram photo with her cheese board but also created a series

of stories to explain her cheese choices and show

that they come from Quebec.

PEOPLE REACH

VIEWS IN IG STORIES

OF ENGAGEMENT RATE

OF TOTAL IMPRESSIONS

Influencers :

Annie @sciencefourchette

Charlotte Dussault @charlodussault

Cynthia Marcotte @cynthia.marcotte.dtp

Karolane Rondeau @karolanerondeau

Laurie Coté @lauriedouceur

Melissa Dusty Rose @dusty_rose_blog

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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