THE ISLANDS OF GUADELOUPE X CLARK

A destination that is unknown to the people of Quebec and that is not among the choices of priority destinations in the South. 

The Islands of Guadeloupe

Advertiser

Introduce the islands of Guadeloupe to the Quebec public. To create aesthetic, engaging and inspiring contents to seduce the Quebec public and make them want to travel there.

Objectives

18 - 49 years

Target

3 influencers

1 travel photographer

1 travel videographer 

Influencers

Strategy

We decided to bring together a production team and public figures (travel videographer, travel photographer, influencers) to promote the destination, with an approach showing the originality of travel in Guadeloupe: between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, tree to tree trekking, water sports, aircraft).

Diversified content strategy:

 

- An institutional travel film to promote the destination to North American and French audiences

 

- Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe. - The overhaul of the content strategy thanks to more than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.

Les îles de la Guadeloupe x Clark Influence-Travel-Agence-Agency-Influence Marketing-Campagne-Campaign-Collaboration-Montréal-Canada-Social media.jpg
Les îles de la Guadeloupe x Clark Influence-Travel-Agence-Agency-Influence Marketing-Campagne-Campaign-Collaboration-Montréal-Canada-Social media-Lucie Réhaume.jpg
Influencers

Lucie Rhéaume @lucierheaume
Catherine Peach @catherinepeachh
Cindy Cournoyer @cindycournoyer
Potographe: David Maman @david_maman
Vidéaste: Grain vidéo @grain.video

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, France

+33 (0)7 67 51 90 38