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The islands of GUADELOUPE

X CLARK INFLUENCE

A destination that is unknown to the people of Quebec and that is not among

the choices of priority destinations in the South. 

Advertiser

The Islands of

Guadeloupe

Objectives

Introduce the islands

of Guadeloupe to the Quebec public. To create aesthetic, engaging and inspiring contents to seduce

the Quebec public and make them want to travel there.

Target

18 - 49 years

Influencers

3 influencers

1 travel photographer

1 travel videographer 

Strategy

We decided to bring together a production team and public figures (travel videographer, travel photographer, influencers) to promote the destination, with an approach showing the originality of travel in Guadeloupe: between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, tree to tree trekking, water sports, aircraft).

 

Diversified content strategy:

- An institutional travel film to promote the destination to North American

and French audiences

- Travel vlogs showing the diversity of landscapes and activities in the islands

of Guadeloupe.

- The overhaul of the content strategy thanks to more than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.

TOTAL IMPRESSIONS

CONTENTS CREATED

VIEWS ON IG STORIES

OF ENGAGEMENT RATE

Influencers :

Lucie Rhéaume @lucierheaume

Catherine Peach @catherinepeachh

Cindy Cournoyer @cindycournoyer

Potographer :

David Maman @david_maman

Videographer :

Grain vidéo @grain.video

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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