The islands of GUADELOUPE
X CLARK INFLUENCE
A destination that is unknown to the people of Quebec and that is not among
the choices of priority destinations in the South.
The Islands of
Introduce the islands
of Guadeloupe to the Quebec public. To create aesthetic, engaging and inspiring contents to seduce
the Quebec public and make them want to travel there.
18 - 49 years
1 travel photographer
1 travel videographer
We decided to bring together a production team and public figures (travel videographer, travel photographer, influencers) to promote the destination, with an approach showing the originality of travel in Guadeloupe: between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, tree to tree trekking, water sports, aircraft).
Diversified content strategy:
- An institutional travel film to promote the destination to North American
and French audiences
- Travel vlogs showing the diversity of landscapes and activities in the islands
- The overhaul of the content strategy thanks to more than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.
VIEWS ON IG STORIES
OF ENGAGEMENT RATE
Lucie Rhéaume @lucierheaume
Catherine Peach @catherinepeachh
Cindy Cournoyer @cindycournoyer