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IGA X CLARK

For the end of the year, Rachelle Béry wanted to put customers in the holiday mood by highlighting Christmas product offers. Clark Influence called

on talented content creators to present exclusive Christmas products

and more special products for those who prefer to eat organic, local,

vegan and other foods.

Advertiser

IGA

Objectives

Place Rachelle Béry as

a reference for the holiday season to get Christmas products.

Generate sales on products sold at Rachelle Béry during

the holiday season.

Target

18 - 50 years

Influencers

5 food and mom Quebec influencers

Strategy

For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry.

The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.

AVRIL 2019 - JANVIER 2020

PEOPLE REACH

VIEWS IN IG STORIES

OF ENGAGEMENT RATE

OF TOTAL IMPRESSIONS

C'est prêt

PEOPLE REACH

OF TOTAL IMPRESSIONS

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

VIEWS IN IG STORIES

OF ENGAGEMENT RATE

Christmas Time

Each year, IGA communicates on these exclusive products during the holiday season to highlight that IGA is the grocery store of choice for planning and inspiration in the preparation of the various end-of-year receptions.
Each of the influencers organized a holiday reception at home with their family/friends and offered a delicious meal composed of the exclusive products featured on the festive Christmas tables. Clark Influence hired a video and photo production team to capture these moments of gathering around the food.

PEOPLE REACH

VIEWS IN IG STORIES

OF TOTAL IMPRESSIONS

OF ENGAGEMENT RATE

FoodHero

This year IGA has linked up with the FoodHero mobile application that fights against food wastage, offering application holders exclusive in-store discounts on products close to their expiry date (but still good), products that do not meet "industry presentation standards" and/or ready-made meals that need to be sold quickly. The application is now available for more than 200 stores across Quebec.

PEOPLE REACH

VIEWS IN IG STORIES

OF TOTAL IMPRESSIONS

OF ENGAGEMENT RATE

Influenceurs :

Annie @sciencefourchette

Emilie Gaillet @emiliemurmure

Audrey @audreysckoropad

Amal Amamou @amal.amamou

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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