IGA X CLARK

For the end of the year, Rachelle Béry wanted to put customers in the holiday mood by highlighting Christmas product offers. Clark Influence called

on talented content creators to present exclusive Christmas products

and more special products for those who prefer to eat organic, local,

vegan and other foods.

IGA

Advertiser

Promote the various monthly activations of IGA in Quebec. Varied campaigns highlighting the services offered by IGA and the products sold in grocery stores.

Objectives

35 and over

Target

7 brand Ambassadors

Influencers

Strategy

For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.

APRIL 2019 - JANUARY 2020

It's ready

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

REDIRECTIONS VERS IGA.NET

+2000

PARTICIPATIONS AU CONCOURS

+1000

IMPRESSIONS

+1M

DE TAUX D'ENGAGEMENT

+7,11%

Temps des fêtes

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

PERSONNES ATTEINTES

+278K

CONTENUS

+60

IMPRESSIONS

+1M

DE TAUX D'ENGAGEMENT

+5%

FoodHero

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

ENGAGEMENT TOTAUX

+14,1K

LIENS DE REDIRECTION

+3602

IMPRESSIONS

+734K

DE TAUX D'ENGAGEMENT

+5%
Influencers

Annie @sciencefourchette

Emilie Gaillet @emiliemurmure

Audrey @audreysckoropad

Amal Amamou @amal.amamou

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, France

+33 (0)7 67 51 90 38