IGA X CLARK

For IGA, influencer marketing is not a secondary channel.

By developing long-term relationships with 7 influencers, they are ensuring they have ambassadors to celebrate food with all year long.

The ambassadors promote the brand's products or services, with a minimum of one speaking engagement per month. #LiveFood

Advertiser

IGA

Objectives

Promote the various monthly activations of IGA in Quebec. Varied campaigns highlighting the services offered by IGA and the products sold in grocery stores.

Target

35 and over

Influencers

7 brand ambassadors

Strategy

Each month, we develop a customized strategy to meet IGA's objectives, to develop awareness of certain services (Online Grocery, Bags on Deposit, etc.), or of certain products (C'est Prêt, Porc Du QC, Boeuf Sterling, Produits Exclusifs, etc.), position IGA as a green grocery store, (Foodhero, Fresh From The Roof), promote offers (Cyber Monday, Catering Offer).

APRIL 2019 - JANUARY 2020

18

CAMPAIGNS

+ 7.5M

TOTAL IMPRESSIONS

105k

TOTAL ENGAGEMENT

+700

CONTENT CREATED

It's ready

In a hurry? IGA has the solution for you: The "It's ready" line of ready-to-eat snacks, lunches, and dinners that you simply heat up and enjoy.

+2000

REDIRECTIONS TO IGA.NET

+1000

CONTEST PARTICIPATIONS

+ 1M

IMPRESSIONS

+ 7.11%

ENGAGEMENT RATE

IGA xClark Influence - C'est prêt Agence Influence Marketing-Campagne Collaboration Montréal Quebec

Holiday season

Each year, IGA promotes its exclusive products during the holiday season to emphasize IGA being Quebecers' best ally when it comes to grocery planning and getting inspiration for tableware and cooking.

Each of the influencers hosted a holiday party in their home with family and friends and served a delicious meal made of IGA products.

Clark Influence hired a video and photo production team to capture these moments of gathering around good and fresh food.

+ 278K

PERSONS REACHED

+60

CONTENTS

+ 1M

IMPRESSIONS

+ 5%

ENGAGEMENT RATE

IGA x Clark Influence Temps des fêtes - Agence Influence Marketing Campagne Collaboration Montréal

FoodHero

This year, IGA has partnered with FoodHero, a mobile application that fights food waste, by offering app holders exclusive in-store discounts on products that are close to their expiration dates, products that don't meet "industry standards of presentation" and/or ready-made meals that need to be sold quickly. The application is now available to over 200 stores across Quebec.