patience X CLARK
Patience Fruit & Co is one of the leaders in organic cranberry production in Quebec.
Today, the brand offers a variety of healthy cranberry products. In order to increase
its notoriety in Quebec and in the rest of Canada, Patience called upon Clark Influence
to create an influential marketing campaign over 4 months across Canada.
Fruit & Co
Develop awareness of Patience products in Quebec and promote the brand across Canada. Create engagement around the different Patience products and support product launches. Giving visibility
to the #gratitude event on social media. Increase sales of Patience products across Canada.
20 - 50 years
13 Canadian Influencers : Food, Lifestyle, Sport
Patience is a brand ambassador of "slow living" that tries to apply it to all spheres
of its business, starting with a respectful agriculture. To select influencers, Clark Influence has therefore collaborated with like-minded influencers across Canada. In order to highlight the different Patience products for 4 months, the influencers had to integrate the products into various contents such as aesthetic flatlays, recipes, nature photos for sports snacks, focus on cranberries as well as sharing
the experience of the #gratitude event in November.
In total, more than 210 contents were created to showcase Patience products.
The stories also created a common thread throughout the campaign, with influencers speaking several times during the campaign to present the products, detail their recipes, unboxing, quizzes or talk about their day at the Patience event.
OF TOTAL IMPRESSIONS
VIEWS ON IG STORIES
OF ENGAGEMENT RATE
During the campaign, Patience was able to invite Quebec influencers in their cranberry fields for a day that enchanted the guests. On the program, cranberry harvesting in the fields, cooking classes, yoga session and 5@7 with a buffet accompanied by cocktails by the fire. The decor and the immersive day allowed influencers to create bonus content dedicated to Patience. During the campaign, influencers were able to discover all the products offered by the brand and establish a privileged relationship with Patience.
Cynthia Marcotte @cynthia.marcotte.dtp
Mylène Bourque @mylenebourque
Emilie Gaillet @emilie_murmure
Valérie Chouinard @lakinesiologue