Mis à jour : mars 23
Wether you are selling shoes in Toronto, electronics in Vancouver, furniture or clothes in Montréal, influencer marketing could result into growing sales for your retail business all over Canada. Canadian influencer marketing agencies have understood that and they know how influencers can help brands to reach their objectives.
Influencers are trusted.
Through their primary and secondary social media, such as blogs, Instagram or YouTube channels, they influence the purchasing decisions of their virtual community members. One reason for this influence is that members of these communities consider digital influencers credible. Influencers have their own personal style, their own tastes and opinions, on which their community can relate to. This means there is great opportunity for retail businesses to market their products when put in the hands of influencers who will promote them on their social media accounts.
An influencer can use his social media for different purposes :
1) How influencers can raise awareness of a new product available in-store ?
You have a new product coming-out that you want to put the focus on ? Influencers can do the job for you. They can introduce the product to their social media community to create awareness. For example, when McDonald's launched their new Bagel, they used influencers like @joeykidney to advertise on it.
In the fashion industry, brands use influencers to put the focus on particular clothes, like this suit from Reitmans
2) How influencers can engage their audience about your products in store ?
Once everybody knows about your product, the best you can get is having people talking about your products. As an example, IKEA asked influencers like @happygreylucky to comment the 2019 catalogue to inspire their audience and engage discussion about their home favorite.
3) How influencers can drive their audience to your retail store ?
Influencers put themselves in a shopping situation in order to drive people in store. Ania Boniecka was at the CF Chinook Centre in Calgary, Alberta, Cindy Cournoyer was at Fairview Pointe-Clair for H&M in Montréal, Québec, and Filipa Jackson was at DQ in Barrie, Ontario close to Toronto. When they recommend a retail store or a shopping experience, they give their followers a sense of confidence, making it much more likely that their browsing will result in a sale.
If you want a Canadian influencer marketing agency to help you to design and execute your influencer campaign in the retail industry, contact us and we will be happy to send you an offer : firstname.lastname@example.org