How retail brands can leverage influencer marketing 🛒?
1) How influencers can raise awareness of a new product available in-store ?
You have a new product coming-out that you want to put the focus on ? Influencers can do the job for you. They can introduce the product to their social media community to create awareness. For example, when McDonald's launched their new Bagel, they used influencers like @joeykidney to advertise on it.
In the fashion industry, brands use influencers to put the focus on particular clothes, like this suit from Reitmans
2) How influencers can engage their audience about your products in store ?
Once everybody knows about your product, the best you can get is having people talking about your products. As an example, IKEA asked influencers like @happygreylucky to comment the 2019 catalogue to inspire their audience and engage discussion about their home favorite.
3) How influencers can drive their audience to your retail store ?
Influencers put themselves in a shopping situation in order to drive people in store. Ania Boniecka was at the CF Chinook Centre in Calgary, Alberta, Cindy Cournoyer was at Fairview Pointe-Clair for H&M in Montréal, Québec, and Filipa Jackson was at DQ in Barrie, Ontario close to Toronto. When they recommend a retail store or a shopping experience, they give their followers a sense of confidence, making it much more likely that their browsing will result in a sale.
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