Recruitment strategy :
The influencer selection strategy was designed to reach as many potential customers as possible. Clark Influence selected several profiles : Wine Experts like Joanie Métivier, Lifestyle Influencers like Kimberly Denis, Moms like Eve Mayrand and TV celebrities like Jonathan and Pezie to reach a wide target audience.
Content Strategy :
Through more than 78 contents, the influencers were able to highlight the different wines of Vinho Verde. The influencers have chosen to taste the wines in different moments of consumption (aperitif, picnic, barbecue, dinner) to inspire audiences to reproduce these kinds of moments at home and encourage them to taste and consume the wines of the Vinho Verde region.
With Clark Influence, you give your brand the opportunity to shine on social media. If you want to benefit from the power of influencer recommendation for one of your marketing activations, send us an email firstname.lastname@example.org and we will be happy to send you a service offer.
Client : Vinho Verde
Agency : Clark Influence
Influencers : Dusty Rose Blog, Marilou Ethier, Kamélia Gill, Veroo.roy, Joanie Métivier, Kimberly Denis, Jonathan Fortin, Pezie, Eve Mayrand, Kristin Pitman, Jacqueline Mak, Karen Ng, Dine and Fash