THE RISE OF INFLUENCER MARKETING

July 24, 2017

Why Influencer Marketing?

 

Studies show that influencer marketing returns an 11x greater ROI than traditional advertising efforts. Clark Influence offers specifically tailored campaign options for you that allows your consumers to become your biggest advocates. 

 

As influencer–brand partnerships begin to reach mass adoption, what metrics should markets be looking at?

 

 

 "73% of marketers say that they have an allocated budget for influencer marketing.

71% of consumers are more likely to make a purchase based on a social media reference. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities."

 

For those who don’t know, influencers are individuals who have a significant impact or influence on a social media platform. Brands partner with these influencers to promote their product or service. Many say we’re in an influencer bubble that’s about to explode. I don’t think that influencer ad spending will decrease, but I do think there are some changes coming that will change the business for years to come.

 

Today’s infographic is good primer on the state of influencer marketing.

 

 

There are many different ways that we can market our brands. Conversions are the natural conclusion to those efforts, and so we tend to be tangled up in the bigger picture. Breaking it down into smaller aspects of each campaign we can see where every piece fits into the whole.

Influencer marketing may not be the sandwich, but it is at least the cheese between the slices of meat. It adds something real and effective where that final push was lacking. You can vastly improve your conversion rate with the right influencers driving interest.

 

Nicolas BON - Founder of Clark Influence

 

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