city of montreal X CLARK

Montréal has always taken the safety of urban travel to heart. By subscribing to the Vision Zero approach, the city wishes to guarantee the safety of all road users: pedestrians, cyclists, drivers and passengers of all ages and conditions. The city has created a citizen commitment that has been signed and disseminated by influencers so that every citizen is committed to greater safety.

Advertiser

City Of Montreal

Objectives

Publicize the Vision Zero initiative. Generate commitment around the initiative. Increase in the number of signatures of citizen engagement.

Target

15 - 30 years

Influencers

6 Montreal influencers

Strategy

In order to show the ubiquity of Bombardier in our travel, we decided to organize 2 trips exclusively on Bombardier products. George & Lucy travelled around London over the Christmas period on the Bombardier-built train and metro, while Nick took his wife from Melbourne to Alburry.They filmed their journey and highlighted the mission and Bombardier products.

Increase in the number of signatures citizen engagement

Influencers encouraged their subscribers to sign the civic engagement, with different objectives: first to reach the 1000 signature bar, then that of the 1500 signatures, etc.

OBJECTIVE 
1000 SIGNATURES
OBJECTIVE 
1500 SIGNATURES
OBJECTIVE 
2000 SIGNATURES
Influencers

Sansdrick Lavoie @sansdricklavoie
Éliane Duquet @elieduq
Chloée Deblois @chlodeb
Mila Taillefer @milataillefer
Catherine Duplessis @catherineduplessis_
Alex Labbée @alexlabbee

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38