city of montréal X CLARK
Montréal has always taken the safety of urban travel to heart. By subscribing
to the Vision Zero approach, the city wishes to guarantee the safety of all road users: pedestrians, cyclists, drivers and passengers of all ages and conditions. The city has created a citizen commitment that has been signed and disseminated by influencers so that every citizen is committed to greater safety.
City of Montréal
Publicize the Vision Zero initiative.
Generate commitment around the initiative.Increase in the number
of signatures of the citizen engagement.
15 - 30 years
In order to raise awareness of the Vision Zero initiative and create commitment around the city's project, we asked influencers
to launch a quiz to their audiences. Through a series of questions about the number of collisions in the city or the populations
most affected by collisions, the influencers raised awareness among their audiences about the unnecessary risks still taken
by the city of Montreal.
Increase in the number of signatures
of civic engagement
Influencers encouraged their subscribers to sign the citizen engagement, with different objectives: first to reach the bar
of the 1000 signatures, then the 1500 signatures, etc.