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city of montréal X CLARK

Montréal has always taken the safety of urban travel to heart. By subscribing

to the Vision Zero approach, the city wishes to guarantee the safety of all road users: pedestrians, cyclists, drivers and passengers of all ages and conditions. The city has created a citizen commitment that has been signed and disseminated by influencers so that every citizen is committed to greater safety.

Advertiser

City of Montréal

Objectives

Publicize the Vision Zero initiative.

Generate commitment around the initiative.Increase in the number

of signatures of the citizen engagement.

Target

15 - 30 years

Influencers

6 Montréal

influencers

Strategy

In order to raise awareness of the Vision Zero initiative and create commitment around the city's project, we asked influencers

to launch a quiz to their audiences. Through a series of questions about the number of collisions in the city or the populations

most affected by collisions, the influencers raised awareness among their audiences about the unnecessary risks still taken

by the city of Montreal.

TOTAL IMPRESSIONS

CONTENTS

SIGNATURES

ENGAGEMENTS

Increase in the number of signatures

of civic engagement

 

 

Influencers encouraged their subscribers to sign the citizen engagement, with different objectives: first to reach the bar

of the 1000 signatures, then the 1500 signatures, etc.

OBJECTIVE 

1000 SIGNATURES

OBJECTIVE 

1500 SIGNATURES

OBJECTIVE

2000 SIGNATURES

Influencers :

Sansdrick Lavoie @sansdricklavoie

Éliane Duquet @elieduq

Chloée Deblois @chlodeb

Mila Taillefer @milataillefer

Catherine Duplessis @catherineduplessis_

Alex Labbée @alexlabbee

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MONTRÉAL
4560B, Boul. Saint-Laurent, #203,
Montréal (Québec), H2T 1R3
+1 (514) 570 0508
TORONTO
140 Yonge Street #200,
Toronto (Ontario), M5C 1X6
PARIS
33 rue la Fayette
75009 Paris, France
+33 (0)7 67 51 90 38
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