AIR FRANCE X CLARK
Air France has been a proud sponsor of the "Montréal en Lumières" Festival for the past 15 years, whose objective is to promote the diversity of Montreal's culinary scene in a festive and convivial setting.
Advertiser
Air France
Objectives
Air France aims at associating its brand to gastronomy, culinary art and tableware.
Target
25+
Influencers
13 Canadian Influencers: Food, Lifestyle, Sport
Strategy
Usually, trips start at the airport. Not this time!
For this culinary journey, an Air France flight attendant went directly to the influencers' homes to provide them with a two-layered, unique gastronomic experience powered by Air France.
1. Layover 01 - Business Class Breakfast 🥐
Influencers were pleased to wake up with a classic French Business Class breakfast. The breakfast included two special Boarding Passes to Air France's "Bonnes Tables".
2. Layover 02 - Dinner at Air France's "Bonnes Tables"
Influencers were offered the unique opportunity to enjoy an exclusive dinner concocted by a European or Asian chef, two destinations offered by Air France from Montreal's airport.
Influencers also offered their community the chance to win a pair of flight tickets to discover France, Portugal, or Asia and their associated cultures, and gastronomies.
+ 500k
IMPRESSIONS
1
RADIO PRESENCE ON RYTHME FM
5203
CONTEST ENTRIES
+ 17k
ENGAGEMENTS
Influencers
Audrey Rivet @audreyrivet
Jess Megan @jessmegan
Maude & Jordan @llesdeux
Marie-Christine Proulx @mariechristineproulx