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La charte éthique

POUR LES CRÉATEURS•ICES DE CONTENU ET LES INFLUENCEURS

L’influence responsable : 
l’avenir de la création de contenu 

Créateur.ice de contenu engagé.e_FR_Badge

Avec la croissance fulgurante du marketing d’influence, les marques ont commencé à se tourner vers les créateur·ices de contenu pour insuffler de l’originalité à leurs campagnes. Mais cet engouement s’est accompagné d’un défi majeur : certains influenceurs ont adopté des pratiques malhonnêtes ou peu transparentes, soulevant ainsi des questions cruciales en matière d’éthique.

 

La réponse à cette problématique, c’est la charte éthique de l’influence Clark. Conçue pour s’adapter aux changements du milieu et favoriser une transparence totale, cette charte sert à la fois les marques et les créateur·ices de contenu. Préparez-vous à collaborer de manière responsable en suivant nos trois approches fondamentales !

L’avenir de l’influence, c’est la création de contenu authentique, responsable et respectueuse
de l’environnement.

 

Envie de faire partie de cette nouvelle vague de créateur·ice engagé·e ? Suivez les étapes ici 👉

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Notre charte éthique a été conçue pour guider et inspirer les créateur·ices de contenu et les influenceurs vers une pratique plus éthique, transparente et responsable. Rejoignez-nous dans cette démarche et découvrez nos trois approches fondamentales pour une influence responsable : 

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1. Authenticité
2. Éthique
3. L’écoresponsabilité

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Une approche authentique

Les valeurs d’un·e créateur·ice engagé·e

  • What’s UGC?
    UGC is a unique, brand-specific format created by customers and UGC creators which offers a fresh way to genuinely engage with the audience. This format is a dynamic marketing tool that can take many forms such as images, videos, reviews, testimonials and even podcasts, whether on social media or other channels.
  • Why UGC?
    UGC allows you to create more creative and engaging content to supply your various platforms, while establishing an authentic relationship with your consumer. It also allows you to produce ads with content that is 5X more relevant and compelling than traditional advertising
  • Creator Selection
    We have a network of talented individuals who are experts in their field and with whom we have close relationships. We make a point of surrounding ourselves with driven, passionate people who know how to make your brand stand out authentically and we’re always on the lookout for up-and-coming profiles.
  • We Specialize in UGC
    Clark is an influencer marketing agency with expertise in creative content creation. With our specialisation in this sector and our vast network of talent, we know exactly where to find the personalities who embody your message and your values.
  • What Differentiates a UGC Creator From an Influencer?
    The UGC creator and the influencer are both in demand for their creativity, their expertise and the quality of their content. However, the influencer is subject to compliance with a client brief including key messages to be communicated and a visual framework to be respected, whereas the UGC creator has carte blanche as to the angle to be adopted. They do not have to approve their content before it is put online on their social platforms.
  • What’s the Cost of a UGC Campaign?
    Our team will develop a tailor-made strategy for you, depending on your goals and needs. Contact us to find out more!
  • Which Platforms?
    Instagram and TikTok. All other platforms are available on request.

L’authenticité et l’honnêteté sont importantes pour vous ?

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Une approche éthique

Les valeurs d’un·e créateur·ice engagé·e

  • What’s UGC?
    UGC is a unique, brand-specific format created by customers and UGC creators which offers a fresh way to genuinely engage with the audience. This format is a dynamic marketing tool that can take many forms such as images, videos, reviews, testimonials and even podcasts, whether on social media or other channels.
  • Why UGC?
    UGC allows you to create more creative and engaging content to supply your various platforms, while establishing an authentic relationship with your consumer. It also allows you to produce ads with content that is 5X more relevant and compelling than traditional advertising
  • Creator Selection
    We have a network of talented individuals who are experts in their field and with whom we have close relationships. We make a point of surrounding ourselves with driven, passionate people who know how to make your brand stand out authentically and we’re always on the lookout for up-and-coming profiles.
  • We Specialize in UGC
    Clark is an influencer marketing agency with expertise in creative content creation. With our specialisation in this sector and our vast network of talent, we know exactly where to find the personalities who embody your message and your values.
  • What Differentiates a UGC Creator From an Influencer?
    The UGC creator and the influencer are both in demand for their creativity, their expertise and the quality of their content. However, the influencer is subject to compliance with a client brief including key messages to be communicated and a visual framework to be respected, whereas the UGC creator has carte blanche as to the angle to be adopted. They do not have to approve their content before it is put online on their social platforms.
  • What’s the Cost of a UGC Campaign?
    Our team will develop a tailor-made strategy for you, depending on your goals and needs. Contact us to find out more!
  • Which Platforms?
    Instagram and TikTok. All other platforms are available on request.

Les créateur·ices loyal·es, respecteux·ses 
et intègres signent la charte éthique.

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Une approche écoresponsable

Une démarche écoresponsable commence par une prise de conscience des émissions
de CO2 générées par notre activité ou nos déplacements.

Les valeurs d’un·e créateur·ice engagé·e

  • What’s UGC?
    UGC is a unique, brand-specific format created by customers and UGC creators which offers a fresh way to genuinely engage with the audience. This format is a dynamic marketing tool that can take many forms such as images, videos, reviews, testimonials and even podcasts, whether on social media or other channels.
  • Why UGC?
    UGC allows you to create more creative and engaging content to supply your various platforms, while establishing an authentic relationship with your consumer. It also allows you to produce ads with content that is 5X more relevant and compelling than traditional advertising
  • Creator Selection
    We have a network of talented individuals who are experts in their field and with whom we have close relationships. We make a point of surrounding ourselves with driven, passionate people who know how to make your brand stand out authentically and we’re always on the lookout for up-and-coming profiles.
  • We Specialize in UGC
    Clark is an influencer marketing agency with expertise in creative content creation. With our specialisation in this sector and our vast network of talent, we know exactly where to find the personalities who embody your message and your values.
  • What Differentiates a UGC Creator From an Influencer?
    The UGC creator and the influencer are both in demand for their creativity, their expertise and the quality of their content. However, the influencer is subject to compliance with a client brief including key messages to be communicated and a visual framework to be respected, whereas the UGC creator has carte blanche as to the angle to be adopted. They do not have to approve their content before it is put online on their social platforms.
  • What’s the Cost of a UGC Campaign?
    Our team will develop a tailor-made strategy for you, depending on your goals and needs. Contact us to find out more!
  • Which Platforms?
    Instagram and TikTok. All other platforms are available on request.
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Êtes-vous impliqué·e et informé·e ?

📕 📣 
Découvrez-en plus sur l’influence responsable avec le Guide des bonnes pratiques signé Clark Influence 
et assurez-vous d’être à jour sur les normes publicitaires dans le domaine de l’influence en téléchargeant le guide des lignes directrices sur la divulgation.

La charte éthique a été révisée par un comité de déontologie du secteur du
marketing d’influence, composéde créateurs·ices, d’agent·es, d’agences, de marques,
d’avocat·es, d’OBNL et d’institutions publiques.

Tu as l'esprit critique et tu veux faire évoluer le secteur de l'influence vers plus d'éthique ?

Une initiative de

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Soutenue par

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Propulsée par

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ASHMIN
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Alinea
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Créateurs·ices de contenu,
souhaitez-vous vous engager?

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