BOMBARDIER X CLARK
Bombardier's mission is to enable people to meet and facilitate their travel, whether by plane, streetcar, or metro. From city to city, between countries, on a global scale.
Advertiser
Bombardier
Objectives
To show how Bombardier supports us in our daily lives and travels and how the brand allows us to move with confidence and safety, all over the world.
Target
29 - 59 years
Influencers
3 worldwide influencers
Strategy
To demonstrate the omnipresence of Bombardier products in our travels, we challenged influencers to organize trips using exclusively Bombardier equipment. As a result, George & Lucy traveled around London over Christmas on a Bombardier-built train and metro, while Nick took his wife from Melbourne to Albury. They captured their journey on video and promoted the Bombardier mission and products.
+ 250K
VIEWS ON YOUTUBE
+100
CONVERSATIONS CREATED ON IG
2
VLOGs
+20
IG STORIES
Influencers
​
The juicy vlog @thejuicyvlog
Nick Priest @nickpriest