INFLUENCER MARKETING CAMPAIGN
The Quebec CPA Order and Clark Influence,
it’s a match!
INTRO
Clark’s team joined forces with the Quebec CPA Order to revamp its online presence and connect with today’s younger generation by strategically targeting their audience on the trendiest platforms of the moment: TikTok and Tinder. Through captivating and interactive content, they shattered the stereotypes surrounding the accounting profession, capturing the attention and imagination of countless young people. This groundbreaking campaign reintroduced accounting to a new wave of young people, making Clark Influence very proud of its contribution to many professional love stories!
ANNOUNCER
The Quebec CPA Order
OBJECTIVES
To promote the accounting profession among the next generation
TARGET
16 to 24 years old
INFLUENCERS
Massi Mahiou
Antho Tran
Marilou Éthieu
The influencer campaign has generated over
+8M
TOTAL IMPRESSIONS
👀
The Tinder platform has enabled us to reach over
1,2M
IMPRESSIONS
💘
An average engagement
rate of
4,06%
WAS ACHIEVED
ON TINDER ADVERTISING
❤️🔥
STRATEGY
Representation plays a crucial role in young people’s aspirations for their professional future, and nowadays, it’s all happening on TikTok! That’s why our team focused on an innovative influencer marketing strategy targeting Instagram, TikTok, and Tinder. We have created nine exclusive videos in collaboration with five inspiring accountants and three talented content creators: Massi Mahiou, Anthony Tran, and Marilou Ethier. The goal? Highlight the countless career opportunities open to young people through the CPA certification.
Our team skillfully adapted this creative concept to TikTok codes, using short, dynamic formats featuring inclusive representation and strategic collaborations with the right influencers. There was no better way to get users to discover their perfect accounting match than by redirecting them to these capsules!
INFLUENCEURS
Massi Mahiou
Antho Tran
Marilou Éthier
