![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_1db414d3c6a242bb9a2409131ad0f8a5~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0925e7_1db414d3c6a242bb9a2409131ad0f8a5~mv2.jpg)
RECETTES D'ICI X CLARK
Recettes d'ici is the Quebec media that offers recipe ideas to spice up the week's meals with a pinch of laughter
and creativity. Recettes d'ici has partnered with Clark Influence for its first 100% Tik Tok campaign.
Advertiser
Recipes from here
Objectives
Increase awareness
of Recettes d'ici among a young audience
Target
18-34
Influencers
12 Quebec Tik Tok influencers Foodie / Humorist / Lifestyle
Strategy
Creation of a surprise box in collaboration with the agencies Lg2 and Touché, including: Quebec cheeses, leeks, sweet potatoes, onions, cranberries and a protein (chicken or tofu). This surprise box was delivered to influencers to challenge them on the creation
of an original and inspiring recipe. The recipe was shared as a video on the Tik Tok platform. The Tik Tok videos were then relayed in Instagram stories to maximize the visibility and the impact of the Recettes d'ici campaign. The 3 best and most engaging recipes
were then shared on the Recettes d'ici website.
+1.7M
PRINTS
+13,97%
ENGAGEMENT RATE
+ 878K
REACH
+53
DEDICATED CONTENTS
TO RECETTES D'ICI
The surprise box 📦🌈
Creation of the TikTok in three phases
Phase 1
Discovery of the Surprise Box
and its contents
![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_9b9aa2d7765b40d99633c11943f19e2b~mv2.png/v1/crop/x_22,y_277,w_574,h_657/fill/w_73,h_83,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Capture%20d%E2%80%99e%CC%81cran%2C%20le%202021-02-17%20a%CC%80%2009_21.png)
Phase 2
Realization of the recipe
Addition(s) 1 or 2 ingredients
to customize
![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_4481cd0c5ea0458aab02a18e6f8a4939~mv2.png/v1/crop/x_0,y_84,w_727,h_806/fill/w_75,h_83,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Capture%20d%E2%80%99e%CC%81cran%2C%20le%202021-02-17%20a%CC%80%2009_19.png)
Phase 3
Presentation of the final result
Tasting and comments
![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_237a43d197c54b029bd2cd2d0d6c86a4~mv2.png/v1/crop/x_0,y_185,w_638,h_734/fill/w_72,h_83,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Capture%20d%E2%80%99e%CC%81cran%2C%20le%202021-02-17%20a%CC%80%2009_21.png)
![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_5e59b7d3efc547e0a7dccf95d4bec3cb~mv2.jpg/v1/crop/x_1608,y_0,w_2190,h_2796/fill/w_118,h_151,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/alyson-mcphee-yWG-ndhxvqY-unsplash.jpg)
![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_f74db04189a94c86b6bc3d41229b10da~mv2.jpg/v1/crop/x_0,y_610,w_3775,h_4483/fill/w_100,h_118,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/charles-deluvio-PqsImnjuElM-unsplash.jpg)
![Campagne marketing d'influence recettes d'ici x clark](https://static.wixstatic.com/media/0925e7_49d78684ee084f3a8a7d4859c386dcca~mv2.jpg/v1/crop/x_1277,y_287,w_4963,h_3859/fill/w_86,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/rajesh-kavasseri-NyvcYt9J5KU-unsplash_jp.jpg)
Influencers
Zozo Duval @zozoduval
Folks & Forks @folksandforks
Chloée Deblois @chlodeb
Olivia Leclerc @olivialeclerc1
Max L'Affamé @max_laffame
Mégane Martel @meganemartel
La Petite Bette @lapetitebette
Claudie Mercier @claudiemercier_
Mathieu Pellerin @mathieupellerin._
Aly Brassard @aly.brassard
Cindy Cournoyer @cindycournoyer
La Famille Ventura @lafamilleventura