Get to know influencers’ profiles, including their gender, age, location and language.

02 - Brand Collaborations

Get a behind-the-scenes look at collaborations between creators and brands, including the many forms of compensation and the number of partnerships per year.

03 - Return on Investment for Creators*

Learn more about the influencers’ distinct experience, including their feeling of fatigue or their annual income.

04 - How Influencers* Perceive Partnerships

Examine the factors driving their choice of collaborations, such as social and ecological concerns, or other potential issues.

STUDY 2024

Deux jeunes femmes partagent un téléphone, riant beaucoup avec des lunettes de soleil.

Creating Content for
TikTok in America

Discover America’s TikTok influencers in this in-depth study

Femme en robe jaune lève les bras, ciel bleu en arrière-plan et nuages.

Présentée par

Jambes roses s'étendant à l'extérieur d'une fenêtre de voiture avec ciel bleu.

Une ligne verte verticale et horizontale, forme un arc sur fond noir.

Clark Influence is proud to present the very first study dedicated to American content creators on TikTok, in which we explore the reality of this constantly evolving platform.

Study Objective

Our main objective is to understand influencers’ perspectives and motivations regarding content creation as well as their collaborations with brands. The research also aims to provide key insights for brands wishing to develop effective campaigns on TikTok and encourage transparent collaborations with influencers.

Join us to discover the findings which will help shape the future of influencer marketing on TikTok in America!

Download our TikTok Study

Methodology

Process

This survey was conducted by Clark Influence among American content creators who are active on TikTok. Responses were collected on Typeform in English.

Sample

572 American content creators with 10,000 or more TikTok subscribers.

Timeline

Data was gathered from June 13th to July 20th 2023 and the study completion time was 12 minutes on average.

Dive into the multifaceted world
of TikTok content creators!👇

A Few Key Numbers

Symbole de pourcentage vert sur fond noir, pour représenter un pourcentage.

Our study provides a wide range of data, from success factors on TikTok to the environmental impact
and partnerships between brands and content creators.

Barre jaune inclinée sur fond noir, symbole graphique pour la navigation.

Stand Out on TikTok

Find out how to encourage influencers to shine in their art, propelling success and joy on social platforms 🚀

For content creators, the essential success factors are:

62.41%

Authenticity

44.93%

Originality

37.59%

Humour

Experienced Team Players

Collaboration is key to a fruitful influencer marketing campaign. Fortunately, content creators are team work experts 🙌

83.74%

of creators have already worked
with a brand.

of creators consider the social impact of brands. 56% pay more attention to the environmental impact.

81%

Social and Environmental Impact

As responsible influencer marketing becomes a core value of our industry, a clear understanding of social, environmental, and ethical issues is of crucial importance 🌏

* In the context of this study, the terms “creator,” “content creator” and “influencer” refer exclusively to survey respondents.

Curious about the ever-changing landscape of influence
on TikTok? Download our in-depth study for the latest data
on American creators!