TRENTE & QUARANTE
Produced without any added sugar, coloring or chemical input, exclusively using AOC apples and aged in oak barrels, Double Jus is a natural and local product resulting from the English Channel’s cider-making expertise and a traditional agricultural model. How can you support Trente & Quarante in developing its eminence on social networks through influencer marketing?
Awareness & Positioning: Promote Double-Jus and its derived form of Spritz Normand, on ice and in hot cider.
25-45 years old
12 French influencers belonging to
- Chefs and Foodies
- Yuccies (Young Urban Creative)
- Hybrid (family / lifestyle)
We have designed a three-part strategy.
We offered a taste experience with Trente & Quarante founders. In order to launch a partnership between the brand and influencers, we organized a visit to the Trente & Quarante showroom. This allowed one of the brand's founders to present the company's history and introduce several cocktails made with Double Juice.
The Double Jus Aperitif @Home
Each influencer then showed their audience the way in which they consume Double Jus: Spritz from Normandy, in Hot Cider or on Ice. Chef Julien Sebbag, for example, showed us the perfect pairing : hot cider and an apple strudel.
We played on several highlights to push Double Jus-based cocktails: Spritz Normand for New Years Eve, and hot cider for Epiphany.
We also targeted a Norman audience to work on the brand's handcrafted feature.
"We particularly appreciated Clark Influence's pedagogy, flexibility and precision. The campaign was a success,"