TRENTE & QUARANTE
X CLARK

CONTEXT

Produced without any added sugar, coloring or chemical input, exclusively using AOC apples and aged in oak barrels, Double Jus is a natural and local product resulting from the English Channel’s cider-making expertise and a traditional agricultural model. How can you support Trente & Quarante in developing its eminence on social networks through influencer marketing?

ADVERTISER

Thirty fourty

GOAL

Awareness & Positioning: Promote Double-Jus and its derived form of Spritz Normand, on ice and in hot cider.

TARGET AUDIENCE

25-45 years old

INFLUENCERS

12 French influencers belonging to

3 “typical-clients”:
- Chefs and Foodies
- Yuccies (Young Urban Creative)
- Hybrid (family / lifestyle)

+ 1.5M

PRINTS

+ 632K

REACH

+10,000

WEBSITE VISITS

4.67%

ENGAGEMENT RATE

STRATEGY

We have designed a three-part strategy.

Phase 1

Showroom Experience

We offered a taste experience with Trente & Quarante founders. In order to launch a partnership between the brand and influencers, we organized a visit to the Trente & Quarante showroom. This allowed one of the brand's founders to present the company's history and introduce several cocktails made with Double Juice.

Phase 2

The Double Jus Aperitif @Home

Each influencer then showed their audience the way in which they consume Double Jus: Spritz from Normandy, in Hot Cider or on Ice. Chef Julien Sebbag, for example, showed us the perfect pairing : hot cider and an apple strudel.