Awareness, Commitment and Responsible Alternatives

A sustainable approach starts with recognizing the CO2 emissions generated by our activities or travels. Reducing one’s environmental impact can involve, for instance, refraining from sending promotional gifts before their dispatch, choosing in-store purchases, or choosing public transportation whenever possible.

Reflection and Evaluation

Conduct minimal research regarding the ecological and environmental impact of the product (carbon footprint, pollution levels, risks to biodiversity deterioration, etc.). If the information is not accessible, we recommend that the influencer get in touch with the agency or the client.

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Code Of Ethics:
Guide to responsible influencer marketing practices

FOR CONTENT CREATORS AND INFLUENCERS

Social Responsibility and Ethics in Influencer Marketing:
The Future of Content Creation

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With the advertising landscape in full flux, influencer marketing has taken the lead and completely changed the game. Brands and influencers are now joining hands to bring originality to their campaigns. However, riding this wave of excitement has its downside: some influencers opted for questionable or not-so-transparent approaches, leading to serious ethical dilemmas.

The solution to this challenge lies in Clark’s Code of Ethics. Tailored to accommodate industry shifts and promote transparency, this code benefits both brands and content creators. Get ready to collaborate responsibly as you follow our three core approaches!

The future of influence lies in the creation of authentic, responsible, and environmentally respectful content.

Want to be part of this new wave of committed content creators? Follow the steps here 👉

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1. Download the Code of Ethics ✅

3. Sign ✍️

Discover the Code of Ethics

Yes, I sign

Our ethical code is crafted to inspire content creators and influencers towards a more ethical, transparent, and accountable approach. Join us on this mission and delve into our three core principles for responsible influence: transparency, ethical conduct, and sustainability.

1. Authenticity
2. Ethics
3. Sustainability

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Transparency

The values of a committed creator

Creating a genuine community without using questionable tactics to boost subscriber numbers. Ensuring transparency in commercial partnerships with clear markers like “#ad,” “#sponsored,” “#XYZ_Ambassador,” “#XYZ_Partner” (where “XYZ” is the brand name)*, prominently displayed in every post. To learn more about the current industry best practices in Canada developed by Ad Standards’ Influencer Marketing Steering Committee, refer to the Disclosure Guidelines(https://adstandards.ca/wp-content/uploads/AdStandards-Influencer-Guidelines-EN-2023-FIN.pdf) ⚠️ WARNING ⚠️ Offenders risk potential fines of up to $750,000 and even imprisonment, as stated by the Competition Bureau. *These mentions are part of your legal obligations.

Are authenticity and honesty major priorities
for you?

Explore the Code of Ethics

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Ethical Conduct

The values of a committed creator

Creators who embody loyalty, respect,
and integrity sign the Code of Ethics.

I sign

Sustainability

An eco-responsible approach begins with awareness of the emissions of CO2 generated
by our activity or our travels.

The values of a committed creator

Are you involved and informed?

📕 📣

Learn more about responsible influence with Clark’s Guidelines for Best Practices and stay up-to-date with advertising standards in the field of influence by downloading the Disclosure Guidelines.

Best Practice Guide

Disclosure Guidelines

The Code of Ethics is reviewed annually by an Influencer Marketing Ethics Committee of creators, agents, agencies, brands, lawyers, NPOs, and public institutions.

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Vincent Bronner

Co-fondateur,
Clark Influence

Are you a critical thinker keen to help the influence sector evolve towards more ethical practices?

Write to us

An initiative of

Supported by

Amplified by

Content creators,
would you like to get involved?

Yes, join the pledge

Nobody's perfect, not even us! We're working to improve every day. Got critiques? We love them! Slide into our DMs or email us at info@clarkinfluence.com. Let’s grow together!

Code Of Ethics:
Guide to responsible influencer marketing practices

FOR CONTENT CREATORS AND INFLUENCERS

Social Responsibility and Ethics in Influencer Marketing:
The Future of Content Creation

Our ethical code is crafted to inspire content creators and influencers towards a more ethical, transparent, and accountable approach. Join us on this mission and delve into our three core principles for responsible influence: transparency, ethical conduct, and sustainability.