
Code Of Ethics:
Guide to responsible influencer marketing practices
FOR CONTENT CREATORS AND INFLUENCERS
Social Responsibility and Ethics in Influencer Marketing:
The Future of Content Creation

With the advertising landscape in full flux, influencer marketing has taken the lead and completely changed the game, brands
and influencers now joining hands to bring originality to their campaigns. However, riding this wave of excitement has its downside: a group of influencers some influencers opted for questionable or not-so-transparent approaches, leading to some serious ethical dilemmas.
The solution to this challenge lies in Clark’s Code of Ethics. Tailored to accommodate industry shifts and promote transparency, this code benefits both brands and content creators. Get ready to collaborate responsibly as you follow our three core approaches!
Our ethical code is crafted to inspire content creators and influencers towards a more ethical, transparent, and accountable approach. Join us on this mission and delve into our three core principles for responsible influence: transparency, ethical conduct, and sustainability.

1. Authenticity
2. Ethics
3. Respect

Transparency
The values of a committed creator

Ethical Conduct
The values of a committed creator

Sustainability
An eco-responsible approach begins with awareness of emissions of CO2 generated
by our activity or our travels.