SERVICE OFFER

Building connections
with newcomers

Drapeau blanc sur une carte du Canada avec le mot CANADA visible.

Looking for a way to connect with newcomer communities in Canada?

At Clark, we understand the importance of reaching and engaging with this growing demographic. That is why we’ve developed a dedicated service to assist businesses in effectively engaging with newcomers through influencer marketing.

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Inclusivity is Key

Clark is committed to showcasing diversity in all our communications while using our influence to foster a more harmonious and egalitarian society. We believe that inclusivity reduces prejudice and obstacles, creating a sense of belonging for Canadians from all walks of life.

Unique Perspectives

Canada represents a fusion of cultures that attracts thousands of newcomers every year. These individuals bring unique perspectives, aspirations, and purchasing power. Engaging
with newcomers, therefore, broadens your customer base while building brand loyalty and establishing a meaningful connection with the dynamic demographic.

Deux jeunes femmes regardent leur téléphone, souriantes, lunettes de soleil, extérieur.

100%

100% of Canada’s workforce growth is
attributed to immigration. 🇨🇦

75%

Approximately 75% of Canada’s population growth is attributed to immigration, mainly in the economic immigration category. 🚀

1/3

1/3 of Canada’s population will be comprised of immigrants by 2036, compared to 20.7% in 2011. 📈

62 %

62% of Canada’s newcomers are immigrants from Asia, including the Middle East. 🧳

1/5

1 in five 5 Canadian immigrants is of Indian origin, ranking the country as first among the birthplaces for recent immigration to Canada. 🇮🇳

Over 50%

More than 50% of recent immigrants
to Canada were chosen based on economic category. 💲

Social Networks:
A Crucial Influence

Social networks are the most favoured source of information for newcomers.

Celebrity or influencer endorsements hold 2.4X more significance for Canadians from multicultural communities.

Radio-Canada Study

Multicultural Marketing Report, Google 2022

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Connecting through Effective Communication

Sharing Real Stories

Influencers skillfully convey your message
to a wide range of audiences through authentic experiences and personal stories. By sharing practical advice and highlighting the advantages of your brand to diverse audiences, they possess significant communication power.

Cultural Sensitivity

At Clark, we understand the importance of cultural sensitivity when engaging newcomers. Our team ensures that the content created by our influencers respects and celebrates different cultures, languages, and traditions. This approach fosters trust and contributes to establishing lasting connections.

Comprehensive Support — Services

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Targeted Influencer Identification

We have an extensive network of influencers who maintain and nurture strong connections with their community. Through meticulous research and analysis, we identify key individuals who resonate with your brand and align with your target audience’s cultural backgrounds and interests.

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Data-Driven Strategy

We develop data-driven influencer marketing strategies to optimize the reach and impact of your campaign. With careful analysis and continuous monitoring, we adapt our approach to ensure maximum engagement and optimal return on investment.

Femme ajuste téléphone devant un anneau lumineux pour enregistrer une vidéo.

Content Creation

Collaborating with influencers means curating authentic and relatable content such as personal stories, experiences, and advice tied to their journey. Some share information on their job search, while others talk about acclimating to Canadian customs. In essence, narratives that deeply resonate with newcomers. Our team expertly guides influencers through this content creation process, ensuring ease and authenticity regardless of the format, be it video, photo, testimonials or any other.

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Community Building and
Long-term Relationships

Our service extends beyond short-term campaigns, emphasizing community development and fostering enduring relationships with influencers and newcomers. By nurturing these connections, we aid in cultivating lasting brand loyalty among newcomers.

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Comprehensive Campaign Management

We handle all aspects of your influencer marketing campaign, from devising the initial strategy to execution and performance analyses. Our team offers seamless coordination with influencers, content creation, and continuous monitoring to ensure your campaign’s success.

Tableau de liège avec OKR, KPI et point d'interrogation pour la planification.

Analysis and Results

We deliver comprehensive analytics and reports showcasing your campaign’s success, including reach, engagement, and conversion metrics. Our data-driven insights help you make informed decisions while enhancing your future marketing strategies.

“If inclusion isn’t a tangible part of your brand as more consumers are starting to demand and expect, then you
could be in for some trouble in your quest for growth.”

- Sonia Thompson, Forbes

Platforms

Regardless of the platform — be it messaging apps like WhatsApp, social media platforms like Instagram, Facebook, TikTok, YouTube, or dating apps like Tinder
— we devise an effective distribution strategy to reach newcomers wherever they are.

By partnering
with Clark,

you gain a trusted ally in your efforts to connect with newcomers and establish meaningful connections within diverse cultural communities in Canada. Regardless of your target audience, we can identify
key influencers who can amplify your message
and collaborate with them.

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Radio-Canada Case Study

In collaboration with Radio-Canada, Clark implemented an influencer campaign aimed at highlighting the importance of staying informed in French through local news. Our team’s objective was to effectively reach francophone newcomers residing in the Western provinces.