Strategy

In order to generate as many engagements as possible, we asked the talents to create a mini-series of Instagram video stories, while using the application's new features (survey, questions, etc.) to allow the different audiences to interact with the A&W brand content. That's how Florence introduced her father, a meat lover, to the Burger Beyond Meat (vegetable ball).  2 Filles Ordinaires had a blind tasting to try to distinguish the Classic Burger from the Beyond Meat Burger (without meat).