AIR FRANCE X CLARK
Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years, showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.
Advertiser
Air France
Objectives
Air France wishes to associate its branding to gastronomy, culinary art and tableware.
Target
25 and over
Influencers
13 Canadian Influencers: Food, Lifestyle, Sport
Strategy
We gave public figures a gastronomic experience with 2 stopovers:
1. Stopover 01 - Air France Business breakfast 🥐
An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.
2. Stopover 02 - Gastronomic Dinner with Air France 🛫🍽️
Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.
+ 500k
IMPRESSIONS
1
RADIO PRESENCE ON RYTHME FM
5203
ENTRIES
+ 17k
ENGAGEMENT RATE
Influencers
Audrey Rivet @audreyrivet
Jess Megan @jessmegan
Maude & Jordan @llesdeux
Marie-Christine Proulx @mariechristineproulx