INTRO
Since November 2024, Clark Influence has been supporting Audible, the world leader in audiobooks, in developing its ambassador program in France.
The goal? Strengthen the brand’s presence by creating authentic connections with influencer communities while showcasing Audible’s unique audiobook experience.
Through creative activations, immersive events, and engaging content, Audible turns ordinary moments into extraordinary ones.
KPI'S OF OUR FIRST AMBASSADOR PROGRAM WITH AUDIBLE
Number of Activations Conducted
13
🚀
Number of Influencers
Activated
9
🧍♂️🧍♀️
Cumulative
Reach
11,398,826
🔈
Cumulative Impressions
16,028,514
❤️🔥
Average Organic Engagement Rate
15,01%
👍
THE AMBASSADOR PROGRAM
The ambassador program brought together influencers passionate about reading and audio content. Booklovers shared their literary discoveries, while Lifestylers incorporated Audible into their daily routines. The content, shared on Instagram and TikTok, reached millions of people, generating real enthusiasm for Audible’s audiobooks.
Book Discovery Audible
Meet Audible
Act & React
Lifestylers
Alexandra
@mademoisellemodeuse
Clément
@clement.massol
Maxime
@maccimeu
Claire
@claireperrier
Les mauvaises herbes
@lesmauvaisesherbesoff
KEY EVENT OF THE PROGRAM
Two key events marked the year. The first brought influencers to Audible’s headquarters for a full immersion into the world of audiobooks. They experienced exclusive demonstrations, including audiobook recording and spatial audio testing. The second event took place at Gare de Lyon, where an immersive pop-up around the audiobook 1984 captivated influencers, generating rich and engaging content.
Immersive pop-up 1984
Immersive pop-up 1984
Event Meet Audible
Reach
3,200,410
🚀
Cumulative Impressions
4,238,917
🧍♂️🧍♀️
Average Engagement Rate
14,25%
🔈
A KEY MOMENT FOCUSED ON WELL-BEING
The Wellness campaign allowed influencers to explore Audible’s personal development audiobooks. By sharing their experiences of relaxation and well-being, they highlighted the diversity of Audible’s content and its positive impact on daily life. This activation reached a new audience focused on well-being, strengthening Audible’s image as an everyday companion.
Wellness - humor
Wellness - lifestyle
Wellness - unboxing
Reach
1,005,633
🚀
Cumulative
impressions
1,339,045
🧍♂️🧍♀️
Average Engagement Rate
13,07%
🔈
