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Code Of Ethics:
Guide to responsible influencer marketing practices

FOR CONTENT CREATORS AND INFLUENCERS

Social Responsibility and Ethics in Influencer Marketing:
The Future of Content Creation 

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With the advertising landscape in full flux, influencer marketing has taken the lead and completely changed the game. Brands and influencers are now joining hands to bring originality to their campaigns. However, riding this wave of excitement has its downside: some influencers opted for questionable or not-so-transparent approaches, leading to serious ethical dilemmas.

 

The solution to this challenge lies in Clark’s Code of Ethics. Tailored to accommodate industry shifts and promote transparency, this code benefits both brands and content creators. Get ready to collaborate responsibly as you follow our three core approaches!

The future of influence lies in the creation of authentic, responsible, and environmentally respectful content.

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Want to be part of this new wave of committed content creators? Follow the steps here 👉

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Our ethical code is crafted to inspire content creators and influencers towards a more ethical, transparent, and accountable approach. Join us on this mission and delve into our three core principles for responsible influence: transparency, ethical conduct, and sustainability.

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1. Authenticity
2. Ethics
3. Sustainability

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Transparency

The values of a committed creator

Are authenticity and honesty major priorities
for you?

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Ethical Conduct

The values of a committed creator

Creators who embody loyalty, respect,
and integrity sign the Code of Ethics.

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Sustainability

An eco-responsible approach begins with awareness of the emissions of CO2 generated
by our activity or our travels.

The values of a committed creator

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Are you involved and informed?

📕 📣 

Learn more about responsible influence with Clark’s Guidelines for Best Practices and stay up-to-date with advertising standards in the field of influence by downloading the Disclosure Guidelines.

The Code of Ethics is reviewed annually by an Influencer Marketing Ethics Committee of creators, agents, agencies, brands, lawyers, NPOs, and public institutions.

Are you a critical thinker keen to help the influence sector evolve towards more ethical practices?

An initiative of

Clark Influence logo, black text on a white background, surrounded by a geometric shape.

Supported by

A2C logo with text: Association of Creative Communication Agencies, white.

Amplified by

The CARTIER logo, elegant and simple, a globally recognized luxury brand.
CANIDÉ logo in black on a white background, a cosmetics brand.
The ARTY LAW logo in black on a white background, simple and clean
ASHMIN
A completely black background, texture and thin vertical lines for the background.
Plain black background with lines and patterns for a creative presentation.
Logo La Boîte D'Influence with a phone icon, text, and marketing context.
Logo La Boîte by Nath Hébert, black and white microphone, podcast.
Critical Mass
Paragraph
Complete black background, abstract image of dark, wavy lines in the background.
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Content creators,
would you like to get involved?

Nobody's perfect, not even us! We're working to improve every day. Got critiques? We love them! Slide into our DMs or email us at info@clarkinfluence.com. Let’s grow together!

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