BELVEDERE X CLARK
Belvedere is the story of Polish rye and purified water, distilled by fire. A sophisticated craft revealing all of rye's exceptional taste and character, with fire acting as a key element in this unique distillation process. This is the story and craftsmanship Belvedere shares through an influencer campaign orchestrated around these 3 elements.
x Charton Hobbs
Being renowned & esteemed
20-34 year olds
9 Instagram creators: Photography, Travel, Lifestyle, Food styling
IMPRESSIONS VS THE OBJECTIVE
A senses and emotion-based creative strategy highlighting Belvedere vodka's 3
key elements: Polish rye, purified water and fire distillation. High quality content and an editorial approach based on intimacy, conviviality and reconnection with nature, building up craze for the product. #MadeWithNature
This strategy was lead by 3 groups of influencers across Canada: Lifestyle travellers, professional photographers and directors, and talented food stylists.