BIEN OU BIEN BY ULULE X CLARK

campagne marketing d'influence bien ou bien par ulule x clark

CONTEXT

Bien ou Bien is the responsible marketplace powered by Ulule. This site is full of French brands, selected according
to precise social and environmental criteria, which offers sustainable products for everyday life. For its launch, Ulule has entrusted Clark Influence to promote the platform in France.

ADVERTISER

Ulule x Good or Good

GOALS

Awareness and visibility:

Establish the brand as the new fun and ethical alternative that consumers can trust in.

Traffic and Consideration: An activation and amplification strategy designed to bring the user to discover the site and work on consideration

TARGET

Men and women between 23-65 years old, who are looking to change and improve the way they consume, in a more local way On the lookout for new small brands.

INFLUENCERS

13 influencers (micro/macro) from 4 distinct tribes: - Engaged - Lifestyle - Family - Mom/Dad

1.8M

impressions

total engagement

81k

13%

engagement rate

224

content created including
3 blog posts

STRATEGY

To ensure that the integration is completely authentic, we have selected 13 influencers whose values fully align with those of Bien ou Bien. Thus, the integration could be done naturally in a strategy built in 4 steps:

Step 1: Creation of a first set of stories to demonstrate the influencer's desire to consume better, then use of engaging features (surveys, asks, etc.) to understand their subscribers' consumption patterns and their stages of transition. Last slide to bring naturally, the name of Bien ou Bien as a solution.

Step 2: Presentation of Bien ou Bien a few days later, in a second set of stories with a redirect link on the site + unboxing of the products ordered (@bien ou Bien tag and partner brands)

Step 3: Publication of a post to engage and give more visibility + implementation of 3 contests to generate commitment Writing blog articles to fully share the experience and promote SEO

Step 4: Amplification of influencer content to reach targeted communities.