campagne marketing d'influence bombardier x clark

BOMBARDIER X CLARK

Bombardier's mission is to enable people to meet and facilitate their travel, whether by plane, streetcar, or metro. From city to city, between countries, on a global scale.

Advertiser

Bombardier

Objectives

To show how Bombardier supports us in our daily lives and travels and how the brand allows us to move with confidence and safety, all over the world.

Target

29 - 59 years

Influencers

3 worldwide influencers

Strategy

To demonstrate the omnipresence of Bombardier products in our travels, we challenged influencers to organize trips using exclusively Bombardier equipment. As a result, George & Lucy traveled around London over Christmas on a Bombardier-built train and metro, while Nick took his wife from Melbourne to Albury. They captured their journey on video and promoted the Bombardier mission and products.

+ 250K

VIEWS ON YOUTUBE

+100

CONVERSATIONS CREATED ON IG

2

VLOGs

+20

IG STORIES

Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Bombardier x Clark Influence Christmas Agence Influence Marketing Campagne Collaboration Montréal
Influencers

The juicy vlog @thejuicyvlog
Nick Priest @nickpriest