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CIVIC & SOCIAL ENGAGEMENT
INFLUENCER MARKETING

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Would you like to generate engagement for your organization, foundation or NGO with influencer marketing?

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Our Mission Is to Spread the Word

In the non-profit sector, communication is essential to reach people, raise awareness and generate engagement. Influencer marketing is a powerful tool that allows organizations to build a closer relationship with their audience.
 

Through their unique personality and message, content creators have gained their followers trust which allows them to be considered as peers. This type of connection contrasts with traditional media figureheads who tend to have a more distant relationship with their audience.

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73% of those surveyed say they have changed their mind or perspective after being exposed
to an influencer’s content

Source: Digital Canada 2023 : A Study by Ressac and Leger 2020

CLARK IS COMMITTED TO YOUR CAUSE

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With the ability to track down the best opportunities, Clark can help your organization, foundation or NGO reach its target audience. Our specialists start by conducting an in-depth
analysis of the market and trends on social networks. Based on the data collected, our team then selects the platforms, trends and talent that align with your goals for maximum impact.

Consumer Surveys
 

Competitor Monitoring
 

Digital Trends

Digital Strategy


Broadcasting Strategy
 

Storytelling

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AMPLIFYING YOUR MESSAGE WITH INSPIRING VOICES

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To effectively communicate your messages across all platforms Clark selects the most relevant talent based on their personal commitment, community profile and overall message. Our
primary goal is to find the voices that will raise awareness while maximizing your engagement.

Content Creation


Media Amplification

Identification of Key Opinion Leaders
 

Relationship Management

 

Content Strategy

COMMUNITY, ACTION AND AWARENESS

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By implementing an influencer marketing campaign, Clark will help you promote your cause effectively and authentically. Selected influencers will highlight your non-profit sector by creating content that is relevant and accessible to your target audience.

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WWF

2022

+148 

CONTENT CREATED

+408K

TOTAL ENGAGEMENT

+754

REDIRECTION TO DOWNLOAD

7,76%

ENGAGEMENT RATE

Clark Influence worked with the NGO WWF (World Wildlife Fund) to teach people in France about “useful gestures” and daily accomplishments that help care for the environment.

STARTING A CONVERSATION

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Through influencer marketing, organizations can enlist spokespersons who have a strong bond with their community and can make a constructive impact on it. This trust allows interactions with the public to feel organic and natural which offers a significant advantage over traditional marketing methods.

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CATIE

2021

+1.9M

PRINTS

+621K

REACH

4,69%

ENGAGEMENT RATE

Through story and in-feed content, Clark Influence collaborated with CATIE to prevent HIV and Hepatitis C. This campaign allowed influencers to educate their audience and spark discussions about these sensitive topics.

COLLECTING DONATIONS

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Influencer marketing is not only about increasing awareness and fuelling discussion, it can also help raise donations for your cause! Many fundraising campaigns have been very successful, thanks to the resources available on social networks and content creators’ considerable influence.

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BABYBEL

2020

+5000

PEOPLE SAID THEY'VE MADE A DONATION

+800K

TOTAL ENGAGEMENT

+25%

RATE

Clark Influence and Babybel France joined forces to showcase their partnership with the organization “Le Rire Médecin.” Each item purchased featured a QR code which prompted donations to the organization. Thanks to the KOLs involved, the campaign was very successful, with over 5,000 people expressing their desire to support the association.

Our Clients

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Formulaire de contact Clark influence

Ready to Boost the Voice and Impact of Your Organization?

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