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SOCIAL MEDIA MANAGEMENT FOR THE CORSICA TOURISM AGENCY - ATC
INTRO
Since December 2024, Clark Influence has been supporting the Corsica Tourism Agency (ATC) in developing its social media strategy.
The goal? To showcase Corsica on the French, English, and Italian markets by boosting community engagement. Our support includes managing Instagram, Facebook, LinkedIn, and TikTok accounts, as well as creating inspiring content to promote the island as a year-round destination.
CLIENT
ATC - Corsica Tourism Agency
OBJECTIFS
Promote Corsica year-round by highlighting its off-season activities. Increase international awareness by showcasing its stunning landscapes and rich cultural heritage, beyond the major tourist spots. Drive bookings with targeted loyalty strategies.
TARGET
MARKET
England, France, ITaly
TARGET AUDIENCE
Millennials / DINKs, Gen Z, Families, Seniors 55+, Sports Enthusiasts, Business Tourism
STRATEGY
Create a consistent and distinctive visual identity, integrating UGC creators into the content strategy through clear briefs, to produce authentic and engaging content that highlights the destination.
Audience Growth
Over 4k followers on Instagram in 4 months without paid media.
798.1% increase in audience growth across all accounts in 4 months.
👀
Impressions
2M impressions
📸
Organic Engagement and Engagement Rate
Over 143% increase in engagement
🧑🏼🤝🧑🏿
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