campagne marketing d'influence del monte x clark

DEL MONTE X CLARK 

Clark Influence supports Del Monte, the iconic fruit and vegetable distributor, in its influencer activations across Canada. From canned corn to chia seeds, we made sure to include all kinds of Del Monte products in our strategies. With a team of brand ambassadors, Del Monte benefits from year-round visibility and the creation of exclusive new recipes throughout the seasons.

Advertiser

Del Monte Canada -
Groupe Bonduelle CA

Objectives

Awareness: Support the launch
and notoriety of Del Monte products
in Canada. Sales: Inspire Canadians
to replicate original recipes with
Del Monte products

Target

25 and +

The annual ambassadors of the DelMonTeam 👨‍👨‍👦‍👦
#delmonteam
 

We are proud to have helped Del Monte build its team of ambassadors in Canada. These outstanding chefs and cooks bring their talents and expertise to inspire customers to create new recipes using Del Monte products. Coming from all parts of Canada, the #delmonteam promotes the brand's new products throughout the year.

emilie-murmure

Emilie

  @emilie_murmure

Foodie

Quebec

La Recette Parfaite

Foodie / Vegan

Quebec

Jean-Rony

Jean-Rony
@
3couteaux

Chief
Quebec

Marilou Trois fois par Jour

Foodie

Quebec

Dine and Fash

Krystia

  @dineandfash

Foodie

Ontario

Two Spoons Cookbook

Hannah

@twospoons

Foodie / Vegan
Ontario

Strategy

Building a Del Monte family with ambassadors helped us develop a real relationship between the content creators and the brand. For each activation of the year, the ambassadors collaborated with Del Monte to develop exclusive recipes. These recipes were shared on their social media channels but were also available on the Del Monte website. This strategy served to increase the engagement and authenticity of the collaboration among the audience. Del Monte also welcomed other content creators to join the campaign depending on the product being promoted, to diversify content and broaden the target audience. For Del Monte products targeted at children, we made sure to recruit mothers and lifestyle influencers, in order to complement the ambassadors' content.

+ 5M

IMPRESSIONS

+400

CONTENT CREATED

2M

VIEWS OF STORIES

+15

DEL MONTE PRODUCTS PUT FORWARD

Campaign Corn Medley
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campagne mélanges de Maïs
Campaign fruits & Chia
Campagne fruits & Chia
Campagne fruits & Chia
Campagne fruits & Chia - Clark influence
Campagne fruits & Chia - Clark influence
Campagne fruits & Chia - Clark influence
Campaign Fruit Cans
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campagne fruits en conserves - Clark influence
Campaign Fruit & Oats
Campagne fruits & Avoine - Clark influence
Campagne fruits & Avoine - Clark influence
Campagne fruits & Avoine - Clark influence
Campagne fruits & Avoine - Clark influence
Influencers

Odile Jp @odilejp
Max L' Affamé @maxlaffame
Charlotte Dussault @charlottedussault
Kristeena Michelle @kristeenamichelle
Emilie Murmure @emilie_murmure
Two Spoons @ twospoons.ca
Becka Crowe @ becka.crowe
Renée M Leblanc @reneemleblanc

Dine and Fash @dineandfash

Daneta Budalich @danetab

Kimia Kito Green @kito.green

Hannah Magee @hannahmagee_rd

Marja @parfaitemamanimparfaite

Virginie roy @virg_roy

Karen Ng @sincerelykn

Eve Mayrand @everyday_eve