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INTRO

During the festive season, Diptyque Paris entrusted Clark Influence with a thrilling mission: to revamp its TikTok presence with an exclusive campaign tailored specifically for the platform. The objective? To craft an activation to promote the Holiday Collection where the codes of this luxury house would be both respected and reinterpreted to create high-performance video content.

BRAND

Diptyque Paris

OBJECTIVE

Awareness around the exclusive Holiday Collection

TARGET

Millenials with high income

TERRITORY

USA

INFLUENCERS

Macro luxury US lifestyle influencers

3.6 M

IMPRESSIONS

📸

3.4 M

VIDEO VIEWS

👀

6%

ENGAGEMENT RATE

💖

14 391

TOTAL ENGAGEMENTS

❤️💬💾

ACTIVATION

Five macro US content creators were invited to interpret their vision of a luxury gift guide, or the art of hosting while featuring different products of the Holiday collection. We also completed the campaign by gifting 13 top influencers with items from the exclusive collection.

INFLUENCERS

Valeria Lipovetsky

@valeria.lipovetsky

Kayla Seah

@kaylaseah

Chriselle Lim

@chrisellelim

Brittany Xavier

@brittany.xavier

Taylor Hage

@tayhage

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