Get to know influencers’ profiles, including their gender, age, location and language.

02 - Brand Collaborations

Get a behind-the-scenes look at collaborations between creators and brands, including the many forms of compensation and the number of partnerships per year.

03 - Return on Investment for Creators*

Learn more about the influencers’ distinct experience, including their feeling of fatigue or their annual income.

04 - How Influencers* Perceive Partnerships

Examine the factors driving their choice of collaborations, such as social and ecological concerns, or other potential issues.

Study 2024

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Creating Content
for TikTok in Canada

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Presented by

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Discover Canada’s TikTok influencers in this in-depth study

Clark Influence is proud to present the very first study dedicated to Canadian content creators on TikTok, in which we explore the reality of this constantly evolving platform.

Study Objective

Our main objective is to understand influencers’ perspectives and motivations regarding content creation as well as their collaborations with brands.

The research also aims to provide key insights for brands wishing to develop effective campaigns on TikTok and encourage transparent collaborations with influencers.

Join us to discover the findings which will help shape the future of influencer marketing on TikTok in Canada!

Download our TikTok Study

Methodology

Process

This survey was conducted by Clark Influence among Canadian content creators who are active on TikTok. Responses were collected in French and English on Typeform.

Sample

350 Canadian content creators with 10,000 or more TikTok subscribers.

Timeline

Data was gathered from June 6th to July 4th 2023 and the study completion time was 8 minutes on average.

Dive into the multifaceted world
of TikTok content creators!👇

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A Few Key Numbers

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Our study provides a wide range of data, from success factors on TikTok to the environmental impact
and partnerships between brands and content creators.

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Stand Out on TikTok

Find out how to encourage influencers to shine in their art, propelling success and joy on social platforms 🚀

For content creators, the essential success factors are:

64,57%

Authenticity

36%

Originality

33,14%

Humour

Experienced
Team Players

Collaboration is key to a fruitful influencer marketing campaign. Fortunately, content creators are team work experts 🙌

80,06%

of creators have already worked
with a brand.

of creators consider the social impact of brands. 50.4% pay more attention to the environmental impact.

75%

Social and Environmental Impact

As responsible influencer marketing becomes a core
value of our industry, a clear understanding of social, environmental, and ethical issues is of crucial importance 🌏

* In the context of this study, the terms “creator,” “content creator” and “influencer” refer exclusively to survey respondents.

Curious about the ever-changing landscape of influence on TikTok? Download our in-depth study
for the latest data on Canadian creators!