Study 2024
Creating Content
for TikTok in Canada
Presented by
Discover Canada’s TikTok influencers in this in-depth study
Clark Influence is proud to present the very first study dedicated to Canadian content creators on TikTok, in which we explore the reality of this constantly evolving platform.
Study Objective
Our main objective is to understand influencers’ perspectives and motivations regarding content creation as well as their collaborations with brands.
The research also aims to provide key insights for brands wishing to develop effective campaigns on TikTok and encourage transparent collaborations with influencers.
Join us to discover the findings which will help shape the future of influencer marketing on TikTok in Canada!
Methodology
Process
This survey was conducted by Clark Influence among Canadian content creators who are active on TikTok. Responses were collected in French and English on Typeform.
Sample
350 Canadian content creators with 10,000 or more TikTok subscribers.
Timeline
Data was gathered from June 6th to July 4th 2023 and the study completion time was 8 minutes on average.
Dive into the multifaceted world
of TikTok content creators!👇
A Few Key Numbers
Our study provides a wide range of data, from success factors on TikTok to the environmental impact
and partnerships between brands and content creators.
Stand Out on TikTok
Find out how to encourage influencers to shine in their art, propelling success and joy on social platforms 🚀
For content creators, the essential success factors are:
64,57%
Authenticity
36%
Originality
33,14%
Humour
Experienced
Team Players
Collaboration is key to a fruitful influencer marketing campaign. Fortunately, content creators are team work experts 🙌
80,06%
of creators have already worked
with a brand.
of creators consider the social impact of brands. 50.4% pay more attention to the environmental impact.
75%
Social and Environmental Impact
As responsible influencer marketing becomes a core
value of our industry, a clear understanding of social, environmental, and ethical issues is of crucial importance 🌏
* In the context of this study, the terms “creator,” “content creator” and “influencer” refer exclusively to survey respondents.