CAMPAIGN

FAMILIPRIX
X CLARK

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CONTEXT

Familiprix is a chain of Quebec pharmacies with nearly 400 locations across Quebec and New Brunswick owned by affiliated pharmacy owners. For the past year, Clark has been assisting Familiprix with in-store sales promotions
and health/beauty campaigns.

ADVERTISER

Familiprix

GOAL

Increase in-store sales. Convey appropriate 

health/beauty messages.

TARGET

25 - 55 year olds

INFLUENCERS

Lifestyle, Travel, Family, Beauty

STRATEGY

Throughout the year, Familiprix shares with Clark Influence specific products and a main idea they wish to promote.

Clark then imagines content to be shared on social media and blogs in order to increase community interest
for Familiprix stores and their message. Forming long-term relationships allows Familiprix to successfully
maintain a strong bond with creators, and for those creators to promote content that is meaningful to their community and Familiprix. 

+ 3.7M

TOTAL IMPRESSIONS

+ 2M

EFFECTIVE REACH

+334

CONTENT CREATED

+ 1.7M

IG STORY VIEWS

"TRAVEL HEALTH" CAMPAIGN 
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"SOLAR" CAMPAIGN 
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"ECZEMA" CAMPAIGN 
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“HOLIDAY TIME” CAMPAIGN 
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Influencers

Andree-Anne Blais  @aablais
Karolann Robinson @karolannrobinson
Caffeine Mum @cafeine_mom
Lucie-Rose @lucierosel  @lucierosel
I am a mom @jesuisunemaman
Sophie BB Jet Lag @bb_jetlag
Easy Planet Travel @easyplanetravel
 

Chloe dumont  @chloedumont

Lucie-Rose Levesque @lucierosel
Kimberly Denis @beurl
Catherine gosselin  @ c.gosselin
Trudy Simoneau @itstrudys
Sarah Couture @sarahcout