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To promote its new app and its national offer of "1 free margherita pizza for every €20 spent on the app", Domino's Pizza asked Clark Influence to define and coordinate an influencer strategy on TikTok. Our goal : to carry out push downloads, encourage existing customers to migrate to the app and recruit new customers.

INTRO

To thank her community, and for reaching 300k on Instagram, @alichureee collaborated with Westwing. 5 of the brand's vases were customized by the inspired creator, who gave them away to 5 lucky winners.

ANNONCEUR

Fondation Canadianne pour les Femmes

OBJECTIFS

Notoriété

CIBLE

Femmes Canadiennes Gen X et Gen Z

INFLUENCEURS

femmes canadiennes engagées (hero worker, mères, activists)

+1M

IMPRESSIONS

📸

+50

CONTENUS CRÉÉS

👀

8% moy.

TAUX D'ENGAGEMENT:

💖

STRATEGY

Alichuree received 5 vases from Westwing and, with her passion for decorating and Do It Yourself, she customized them in a unique way. The strategy took place in two stages : first, she shared the creative process through a publication throwing Westwing under the spotlight. A few days later, she published a contest on Instagram allowing her followers to win

the 5 vases, creating a greater interaction.

INFLUENCEURS

Madi Wood

Anum Rubec

Dr. Ashley

Charlotte Leduc Dupuis

Marketing d'influence - Formulaire de contact

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