As the Covid-19 pandemic exacerbated domestic violence globally, the "Signal For Help" emerged as a crucial lifeline for those experiencing abuse.
INTRO
The Canadian Women's Foundation's imperative to raise awareness on social media becomes evident as platforms serve as vital channels to disseminate information about this distress signal. By leveraging social media, the foundation can amplify the visibility of the "Signal For Help," empowering individuals to recognize and respond to signs of domestic violence, ultimately fostering a safer environment for vulnerable populations.
BRAND
Canadian Women's Foundation
OBJECTIVE
Awareness
TARGET
Gen X and Gen Z Canadians Women
INFLUENCERS
engaged canadian womens (hero worker, mother, activists)
+1M
IMPRESSIONS
📸
+50
NUMBER OF CONTENTS CREATED
👀
8% average
ENGAGEMENT RATE
💖
STRATEGY
Clark Influence has been a steadfast supporter of the Canadian Women's Foundation for the past year, channeling their efforts through diverse campaigns spanning TikTok, Instagram, podcasts, and influencer panels. With a strategic shift in formats, we've effectively engaged Canadian females across generations, from Gen Z to Gen X, amplifying the Foundation's message and impact.
