IGA X CLARK INFLUENCE

In 2017, IGA opened the largest organic rooftop garden in the country and launched the "Fresh from the Roof" brand of fruits and vegetables certified organic by Ecocert Canada and sold directly in IGA's stores.

Advertiser

IGA

Objectives

Digitally amplify IGA's "vegetable rooftop" party. Promote IGA's "Fresh From the Roof" products

Target

25 - 45 years old

Influencers

20 food and lifestyle influencers

Strategy

To celebrate its 3rd anniversary, IGA invited celebrities on its green roof to enjoy a unique experience: a visit of the vegetable garden with Tim Murphy - a Canadian farmer who specialized in urban farming, and a dinner with freshly picked ingredients from the roof. 

The evening was enhanced by DJ Abeille Gélinas, who made the attendees dance all night long.

+ 600k

TOTAL IMPRESSIONS

8%

ENGAGEMENT RATE

+100

INSTAGRAM STORIES

+50,000

VIEWS OF STORIES

campagne marketing d'influence iga x clark influence
campagne marketing d'influence iga x clark influence
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Clark Influence-Agenc- Influence Marketing-Campagne
Clark Influence-Agenc- Influence Marketing-Campagne
Clark Influence-Agenc- Influence Marketing-Campagne
Clark Influence-Agenc- Influence Marketing-Campagne
Clark Influence-Agenc- Influence Marketing-Campagne
Clark Influence-Agenc- Influence Marketing-Campagne
Influencers

Abeille Gélinas @abeillegelinas
Na'eem Adam @ naeem.adam
La Petite Bette @lapetitebette
Marie-Christine Proulx @mariechristineproulx
Audrey Rivet @audreyrivet
Sarah Babineau @kara_bino
Dinette Magazine @dinettemagazine

Jessie Nadeau @jessie.nadeau
PH Cantin @phcantin
Didi Lapi @didilapi
Sansdrick Lavoie @sansdricklavoie
Je suis une Maman @jesuisunemaman
Chic Mom in the City @__stephanie.m__
Josiane Stratis @josianes