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INTRO

Bel Group and Clark Influence collaborate throughout the year to bring creative and engaging influencer campaigns to life. Through authentic and inspiring content, we showcase the group’s iconic brands – The Laughing Cow, Babybel, Boursin, and Nurishh – by naturally integrating them into consumers’ daily lives. 

 

Aligned with Bel’s mission, For All. For Good., our campaigns highlight accessible, delicious, and responsible food choices.

GLOBAL KPIs SINCE 2024

 

Number of
campaigns

13

🚀

Number of activated influencers
micro, mid, macro

42

🧍‍♂️🧍‍♀️

Total
Reach

18.6M

🔈

Total
impressions

30.6M

❤️‍🔥

Average organic engagement rate

4%

👍

Babybel factory tour

Through an immersive visit to the local factory, we invited content creators to go behind the scenes of the production of these iconic little cheeses. This unique opportunity allowed us to educate Quebec consumers on the craftsmanship behind every Babybel while showcasing the brand’s local expertise and commitment.

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Number
of creators

2

🚀

Reach
 

1 355 747

🧍‍♂️🧍‍♀️

Impressions

2 315 140

🔈

Average organic engagement rate

5,91%

❤️‍🔥

Organic interactions generated

5 445

👍

Influencers

Antoine B. Cotes
@antoinebcotes

Martin Juneau
@martin_juneau

The Laughing Cow dill pickle

To celebrate the launch of the new Dill Pickle flavor, influencers on the lookout for the latest innovations shared the exciting news, bringing pickle lovers together across the country to discover this exclusive edition that is sure to be a hit! 🥒✨

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Number of
creators

3

🚀

Reach
 

335 270

🧍‍♂️🧍‍♀️

Impressions

391 738

🔈

Average organic engagement rate

5,2%

❤️‍🔥

Organic interactions generated

18 560

👍

Influencers

2 Filles ordinaires
@2fillesordinaires

Laura Ullock
@laura.ullock

Icess
@iamicess

Boursin key moments

Through this campaign, we invited content creators to highlight those key everyday moments that bring people together and deserve to be savored. Whether it’s a spontaneous aperitif, a family brunch, or a picnic with friends, Boursin stands out as the perfect ingredient to elevate any occasion without waiting for a big celebration.

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Number of
creators

4

🚀

Reach

 

370 871

🧍‍♂️🧍‍♀️

Impressions
 

444 902

🔈

Average organic engagement rate

2,86%

❤️‍🔥

Organic interactions generated

136 625

👍

Influencers

Venessa Liang
@foodiepharmbabe

Rachel Cantin
@rachelcantin

Charlene Wong
@allstylelife

Cam Ds
@cam_ds

Marketing d'influence - Formulaire de contact

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