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SOCIAL MEDIA MANAGEMENT FOR THE GUADELOUPE ISLANDS TOURISM BOARD (CTIG)
INTRO
Since November 2024, Clark Influence has been supporting the Guadeloupe Islands Tourism Board (CTIG) in developing its social media strategy.
The goal? Showcasing the archipelago across French, American, Canadian, and German markets while strengthening community engagement. This includes managing Instagram, Facebook, and TikTok accounts, along with a paid strategy to amplify campaign impact and reach a targeted audience.
CLIENT
CTIG – Guadeloupe Islands Tourism Board
GOALS
Showcasing the diversity of the Guadeloupe Islands by highlighting a vibrant and authentic destination.
Conversion: Turning audiences into real visitors, driving tourism growth.
Awareness: Boosting visibility with tailored content and a targeted paid media strategy.
Engagement: Sparking interaction through creative content and effective sponsorships.
TARGET
MARKETS
United States, Canada, France, Germany
TARGET AUDIENCES
Millennials / DINKs, Families, Affluent individuals (CSP+), Sports enthusiasts and adventurers, Culture and discovery lovers
STRATEGY
Îles de Guadeloupe's social media strategy combines a strong visual identity, organic and paid UGC content, and a paid media strategy to boost awareness, generate traffic and develop the community.
Audience Growth (Followers)
Audience growth: +91% in 4 months
On Instagram and Facebook: +8.5k followers in 4 months
👀
Impressions
Over 19 million impressions (from November to March)
on Facebook, Instagram, and TikTok
📸
Organic engagements and engagement rate
Engagement: +688% increase
🧑🏼🤝🧑🏿
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