SERVICE OFFER
Health
Influencer marketing
In a rapidly evolving healthcare landscape, new opportunities emerge to connect with audiences like never before. At Clark Influence,
we deeply understand the transformative potential of influencer marketing within healthcare. As a pioneering agency in this field,
we are committed to guiding health and wellness brands through
this dynamic terrain, forging genuine connections with consumers that truly resonate.
Understanding Influencer Marketing in the healthcare industry
Influencer marketing has created a distinctive space within healthcare, collaborating with medical professionals, wellness experts, and patients to share genuine experiences and trusted insights. This approach empowers healthcare brands to effectively share valuable information, introduce new treatments or products, and foster meaningful connections with diverse audiences. By harnessing influencers' credibility, brands can cultivate trust, raise awareness, and educate the public about complex health issues in relatable ways. These authentic narratives and expert insights inspire healthier behaviors and proactive health management.
Key Benefits of Healthcare Influencer Marketing
Healthcare influencer marketing strengthens credibility and trust by leveraging professionals to deliver authoritative information. Patient testimonials and real-life experiences shared by influencers enhance authenticity and relatability, making messages more compelling and trustworthy. This blend of expert validation and genuine narratives establishes a robust and credible presence, fostering consumer trust and deeper engagement with health-related content and products.
82%
of patients are likely to follow advice from healthcare influencers.
70
of healthcare marketers integrate influencer marketing into their strategies.
74%
Influencers in healthcare drive significant action, with 74% of people affected by health conditions.
45%
Healthcare-related content from influencers achieves a 45% higher engagement rate compared to content from healthcare organizations.
These insights underscore the impactful role of influencers in shaping healthcare conversations and driving positive outcomes.
Sources: socialmedia-healthcare the.power.of.influencers exploring.influencers.impact building.trust
Best practices to be respected in the health sector
Compliance with standards is crucial in healthcare influencer marketing, especially on platforms like TikTok, Instagram, and YouTube. In the United States, HIPAA compliance protects patient privacy, while FDA guidelines govern the promotion of medical products. In Canada, influencers must comply with Health Canada regulations and PIPEDA for the protection of patient data. In France, influencers are required to comply with the General Data Protection Regulation (GDPR), which aims to protect the personal data of individuals within the EU. Additionally, the French Public Health Code includes specific provisions on patient privacy and data protection. Transparency, honesty, and clear disclosure of sponsored content are essential to building public trust and maintaining the integrity of health-related messages in the Canadian and U.S. markets.
Selecting the right influencers
Clark Influence selects influencers based on carefully defined criteria, with a focus on authenticity and the ability to connect with audiences. We partner with influencers who share real personal experiences and have proven expertise in their field. Through these partnerships, we help brands deliver health messages that are both relevant and trustworthy. Our rigorous selection process ensures that credible voices enhance the integrity and reach of health marketing efforts, even though we do not directly represent the influencers.
CATIE - Hepatitis
2023
Context: Despite numerous effective HIV prevention options available today, awareness and understanding remains low. New strategies like pre-exposure prophylaxis (PrEP) and HIV treatment are highly reliable and have significantly reduced the fear of infection and transmission, especially in high-risk communities. Clark Influence was commissioned to raise awareness about these crucial HIV prevention methods, focusing mainly on PrEP and HIV treatment.
1.9M
IMPRESSIONS
+612k
REACH
74%
ENGAGEMENT RATE
Tagalog Speaking
Punjabi Speaking
Urdu Speaking
Chinese Speaking
