In order to cover IGA's different communication objectives, Clark has implemented a diversified strategy to best adapt to the message to be transmitted, both in terms of platform and format and in terms of content creator.
AMBASSADORS STRATEGY
Bring together 4 brand ambassadors around a long-term agreement in order to create a strong bond with the brand and allow them to convey messages as authentically as possible.
OBJECTIVES
Be present as a common thread on social platforms in order to convey the banner's commercial messages throughout the year
TARGET
Household purchasing responsible Parents and young parents 25-45 years old
INFLUENCERS
4 ambassadors
8
CAMPAIGNS IN A YEAR
🚀
+20
CONTENT CREATED
📷
FREE GIFTING STRATEGY
Sending a few products representative of the campaigns in order to introduce the Compliments brand and the brands exclusively available at IGA among identified influencers whose interest has been verified.
OBJECTIVES
Increase the reach of campaigns and make messages reach a wider audience
TARGET
Household purchasing responsible Parents and young parents 25-45 years old
INFLUENCERS
72 influencers
CAMPAGNES
DANS L'ANNÉE
👀
CAMPAGNES METTANT DE L'AVANT DES LEVÉS DE FONDS POUR DES OEUVRES CARITATIVES
📸
DE TAUX DE PARTICIPATION
🧑🏼🤝🧑🏿
IMPRESSIONS
ESTIMÉS
👟
5
CAMPAIGNS IN THE YEAR
👀
2
CAMPAIGNS PROMOTING FUNDRAISING FOR CHARITABLE ORGANIZATIONS
💖
87%
PARTICIPATION RATE (CONTENT PUBLICATIONS)
🧑
+200K
IMPRESSIONS ESTIMARED
📸
TIK TOK
STRATEGY
Ask 2 influencers who master the platforms in order to create content on behalf of IGA by putting forward very short recipes/tips around IGA's fresh sections.
OBJECTIFS
Infiltrer les conversations bouffe de Tik Tok en suivant ses codes créatifs
CIBLE
18 - 35 ans
INFLUENCEURS
2
8
CONTENT CREATED
📸
4,3K
VIEWS ON AVERAGE
💖
+48%
INCREASE IN VIEWS VS. OTHER TIKTOK IGA CONTENTS
👀
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INSTAGRAM
CREATIVE
STRATEGY
Solicit 2 influencers to create culinary content and thematic recipes according to the seasons to be published in cross post with the IGA account
OBJECTIVES
Feed IGA social media with diversified recipe contents
TARGET
Household purchasing responsible Parents and young parents 25-45 years old
INFLUENCERS
2
12
CONTENT CREATED
📸
42K
VIEWS ON AVERAGE
👀
x10
INCREASE IN VIEWS VS. OTHER INSTAGRAM IGA CONTENTS
🚀
+100k
VIEWS FOR THE BEST CONTENT
👀
''CARTE
BLANCHE''
strategy
Ask Xavier Watso to create a concept combining education and food for IGA's platforms
OBJECTIVES
Celebrate the different indigenous communities of Quebec
TARGET
Indigenous communities
INFLUENCERS
1
6
CONTENT CREATED
📸
19K
VIEWS ON AVERAGE
👀
x5
INCREASE IN VIEWS VS. OTHER INSTAGRAM IGA CONTENT
🚀
DIVERSITY
STRATEGY
-07.png)
Continue the ''recettes collorées'' program and upgrade its level by inviting personalities representative of diversity, in the broad sense, to share a moment of conviviality around food.
OBJECTIVES
Celebrating diversity and acceptance of all through food
TARGET
Minor communities underrepresented in the Quebec media community
INFLUENCERS
10
6
CLIPS CREATED
📸
24K
VIEWS ON AVERAGE
👀
x6
INCREASE IN VIEWS VS. OTHER INSTAGRAM IGA CONTENTS
🚀
