Intro
Kellogg’s Launched a Life-Sized Treasure Hunt! Five influencers. Five cities in France. One mission: help their communities find the feathers of Cornelius, Kellogg’s iconic rooster, by guiding them with clues for a chance to win exclusive rewards.
ADVERTISER
Kellogg's
GOALS
Organize a nationwide treasure hunt across five major cities in France to encourage the communities of five influencers to take part in the search for Cornelius' feathers.
TARGET AUDIENCE
Families, couples, and friends
Strategy
To celebrate the return of its iconic rooster Cornelius, Kellogg’s created a unique and interactive activation: a nationwide treasure hunt led by five influencers in five major French cities—Paris, Lille, Bordeaux, Lyon, and Marseille.
The goal? To generate maximum engagement by immersing communities in a fun and interactive adventure while creating buzz around Cornelius' grand comeback.
Phase 1
To kick off the treasure hunt, influencers posted an immersive story one day before the event to spark curiosity and give their communities a sneak peek of the activation.
BORDEAUX
Alexandra
LILLE
Mathilde
PARIS
Laurent
Phase 2
A dynamic launch featuring a creative Reel and an engaging set of stories unveiling the game rules and the first clues to start the hunt.
MARSEILLE
Les Jobastres
LYON
Agathe
PARIS
Laurent
Phase 3
Additional immersive content: a story relay of an innovative FOOH (Fake Out-of-Home) activation, further drawing audiences into the campaign’s universe.
